Licensed properties are the foundation of the licensing industry. Licensed properties can be seen almost everywhere from billboards, to pay TV and free-to-air television, to toys, to DVD’s and books just to name a few. When we think of licensed properties we think of things like merchandise from high-profile movies, animated television shows, celebrities and superheroes. The Bugg Report is focused on these licensed properties. We aim to provide an overview of what is hot and what is not at any given time. We are always out and about, talking to people, reading about licensed properties and collecting information that we feel is important to our readers. We believe that it is important to provide an independent view of licensed properties and that is why we created The Bugg Report. Licensed properties make up so many of the toys, games, movies and apparel that we all love, so it is important to stay up-to-date with them if you work in and around the licensing industry.

The Bugg Report reports on the licensed properties that matter, specifically in Australia and New Zealand, in an interesting and top-line format in both our online email and print magazine versions of the report. We aim to provide you with only the most important updates from within the industry, in a fun, timely and interesting format which makes learning more about licensed properties enjoyable. If you work in and around the licensing industry in Australia, we believe that The Bugg Report is a great place to learn more about licensed properties and most importantly which licensed properties are performing well at any given point in time.