Bugg Express

Haven Coca-Cola Release

Coca-Cola Partners with New Licensing Agency

Sydney, 15 July 2010: The Coca-Cola Company has appointed Haven as its new licensing agency in Australia and New Zealand. The key brands that Haven will be managing in these markets are Coca-Cola®, Sprite®, Fanta® and Powerade®.

Speaking on behalf of The Coca-Cola Company, Jackie Duff, Global Licensing and Retail Operations, "We were impressed with Haven's capabilities and strategic approach to licensing. They understand that licensing is a powerful marketing tool which can be used to connect to consumers and deliver brand messages. Haven also appreciate the power of Design can help differentiate and drive value for our brands. They have an impressive track record in the brand extension arena and a highly skilled team who will be working against our program. We are excited about the potential that this alliance brings".

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