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U. Games Australia is Gearing Up For Its Biggest Year Yet!

2020 brings exciting new licenses, board game developments and a whole new look for the business – which can all be seen at Stand L21 at the 2020 Australian Toy Hobby and Licensing Fair in March. The recent announcement of U. Games Australia’s fresh new look ushers in a year of local and global events […]

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According to Downsey – Edition 8 (Gamechangers)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report I spent many happy childhood days at The Oval in London. The home of Surrey Cricket Club and a Test Match ground. Back in the 1970s as a youngster you could walk into the ground on the practice day […]

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According to Downsey – Edition 7 (A Tough Market)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report There is no denying that times are tough in the UK Licensing market at the moment. Stalwart supporters of licensing in the retail sector such as Mothercare have gone into administration. Selling into retail is more difficult as retailers […]

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According to Downsey – Edition 6 (The State of the Market)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report It is a time of uncertainty in the UK at the moment with much of our conversation dominated by Soft and Hard Brexits. It can be quite wearing. It can also be hard to do business against this backdrop. […]

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How Will The Licensing Business Evolve?

As technology impacts more businesses and traditional business models, guessing what the licensing business will look like 10, 20 or 30 years from now is an interesting topic to ponder. If you take movies, music or taxis for example, you see immediately how technology has fundamentally changed these forever. Where you used to purchased DVDs […]

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What Does the Consumer Want?

As the brand licensing business becomes more international and the expectation from the new consumer groups focuses more attention on the offer to them, our industry is being drawn to deliver a much more compelling proposition. Simply striving for low prices is becoming a diminishing avenue of return for retailers around the world and for […]

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The Wiggles, HeadStart and Big W Team Up to Raise Money for Red Nose

The Wiggles, HeadStart and Big W have teamed up to raise money for Red Nose with a limited edition Red Nose Wags plush toy in support of Red Nose Day on August 9th, 2019. The Bugg Report had the chance to speak to Ryan Patterson from Big W, Paul Field from The Wiggles and Alan […]

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Wide Eyes News from the Tube (June 2019 Edition)

Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best opportunities in the television & animation market. The pre-school TV show Play School has been broadcasting continuously on ABC TV since July 1966 and continues to be one of Australia’s most […]

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REP Worldwide, Building a New Sports Licensing Marketplace

There is power in the collective voice. This sentiment is now taking hold in sports licensing through the efforts of REP Worldwide, the NFL Players Association’s groundbreaking, group player brand management and representation business. In just over a year, REP Worldwide has engineered historic gains. Across women’s soccer, women’s basketball and men’s and women’s rugby, […]

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Introducing Edition 30 of The Bugg Report Magazine at Licensing Expo

Next Monday will see the Licensing Industry arrive at Licensing Expo in Las Vegas at the Mandalay Bay Convention Centre. Since last year there has been a lot that has happened, not only in the licensing business but also in the world generally. We have seen Amazon launch their business as a serious retail contender […]