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7 Step Plan to Increase Your Value Proposition

Christie Nicholas is the Chief Growth Partner at Mumpower, Australia’s leading agency shaping brands that speak to Mums. Christie joins The Bugg Report as an exclusive guest writer and will share important intelligence that will help your brand prosper in a changing market. More than likely at the moment, the marketing initiatives you had previously adopted […]

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Market Wrap Updates from ViacomCBS

ViacomCBS announced completion of the merger of CBS and Viacom end of last year creating a leading, global premium content powerhouse with global scale including leadership positions in markets across Australia, New Zealand, the U.S., Europe, Latin America and Asia. ViacomCBS will be home to more than 140,000 premium TV episodes and 3,600 film titles, […]

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Another Big Year For Smash Hit Bluey

Home-grown animated series Bluey continues to win hearts across Australia and the world. A smash hit with families, Bluey has been widely praised for its joyous yet honest portrayal of young family life. In the last 12 months it has become one of Australia’s most popular children’s brands with BBC Studios securing a number of […]

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A New Era for Squatter — 100% Australian Owned and Operated

Squatter has enjoyed 60 years of providing fun and education to kids and families all over Australia and now for the very first time we come to the Melbourne Toy Hobby & Licensing Fair (Stand MA21) with two new and exciting formats to add the Squatter family of products. We have thought carefully about how […]

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Get Your Brand On The Front Foot With These 2020 Marketing Predictions

Christie Nicholas is the Chief Growth Partner at Christie Nicholas is the Chief Growth Partner at Mumpower, Australia’s leading agency shaping brands that speak to Mums. Christie joins The Bugg Report as an exclusive guest writer and will share important intelligence that will help your brand prosper in a changing market. Would you like to know what […]

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The Wiggles Celebrate

The Wiggles’ 30th Anniversary With broadcast in 190 countries there are so many opportunities ahead for the groups 30th year! In 2021, The Wiggles celebrate their 30th birthday with a special logo which has been created for use across all The Wiggles products and communications. There will be a worldwide celebration of the birthday, starting […]

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Sally Pseudonym — Edition 1

Sally Pseudonym is a guest writer focussing on what’s going on in the toy industry and written in a top-line format. Sally gives you some general information about the ups and downs of the Toy Biz… Last year finished flat and the enthusiasm for Black Friday/Cyber Monday reached fever pitch, however it brought sales forward […]

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Wide Eyes News from the Tube (March 2020 Edition)

Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best opportunities in the television & animation market. Over the last decade whilst ABC Kids continued to own the pre-school space on Australian free to air TV, viewing of short form kids […]

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2020 Is A Big Year For Jasnor Australia

Wow! Stuff announces Jasnor (Australia) as distribution partner for ANZ of the radical new collectible range Wow! Pods Wow! Stuff is describing its latest launch as a ‘radical’ collectible for fans of character brands. Wow! Pods are unlike any other collectible in the toy market. They have a radically different play pattern to the traditional […]

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U. Games Australia is Gearing Up For Its Biggest Year Yet!

2020 brings exciting new licenses, board game developments and a whole new look for the business – which can all be seen at Stand L21 at the 2020 Australian Toy Hobby and Licensing Fair in March. The recent announcement of U. Games Australia’s fresh new look ushers in a year of local and global events […]