Articles

What does the new unfair contract terms legislation for small business mean for you?

What does the new unfair contract terms legislation for small business mean for you?

From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms. The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business (employing less than 20 people);…

Shibajuku Girls to Make Their U.S. Debut

Shibajuku Girls to Make Their U.S. Debut

Japanese Inspired Fashion-forward Dolls by Hunter Products to Launch Exclusively at Toys“R”Us® U.S. Stores This Holiday Season Shibajuku Girls, the adorable, fashion-forward dolls inspired by Japanese culture, are making their first-ever appearance in the U.S. exclusively at all Toys“R”Us® stores nationwide and online at Toysrus.com beginning in December. Mixing the electric Japanese pop culture style…

Low Hanging Fruit can be the Sweetest

Low Hanging Fruit can be the Sweetest

Revenue a little slow? Sales nowhere you’d like them? Wondering what you need to do to get budget? Why not pick the low hanging fruit? What’s that you say? Easy and quick sales that are close to your front door and cheaper and faster to realise than new prospects turned into new clients. Here are…

LIMA and the Relevance of Local Market Leadership

LIMA and the Relevance of Local Market Leadership

The International Licensing Industry Merchandisers’ Association (LIMA) ticked over its 30th year in 2015 and the membership base has continued to show positive growth internationally. To this end, more than half of our members now reside outside of North America. We now have local offices in the UK, Germany, Japan, Hong Kong, Canada, Mexico and…

The Resilience of the Gaming Industry

The Resilience of the Gaming Industry

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. Gaming franchises are dominating the media industry. This may sound like a rather bold statement, but when we look at the facts, it is quite clear who the overall winner is in terms of the…

Gross Empires is the Grossest Kids Cartoon Ever Made

Gross Empires is the Grossest Kids Cartoon Ever Made

Ryan Beaird has been a cartoonist for well over 10 years. He started out his working career in the banking and finance industry in the City of London and during that time he worked for financial institutions such as Schroders, Gartmore, State Street, Bank of New York & Morgan Stanley. Having been made redundant in…

Owning and Controlling Your Brand

Owning and Controlling Your Brand

This column is written by Stuart Gibson, partner at Mills Oakley Lawyers and his topics relate to the legal side of licensing, including Intellectual Property (IP) protection, copyright, trademarks, contractual advice & royalties. Picture this. You own and control the rights to Sporting Network Pty Ltd, a fictitious leading sports cable network with a fantastic…

The Great Licensing Catchphrase Conundrum

The Great Licensing Catchphrase Conundrum

It’s a new world and the platforms, cultures and terminology we use and experience change daily. We used to watch television advertising and listen to the radio but we now turn to Facebook, Twitter, Instagram and Snapchat to see what is happening on the topics that we are actually interested in. How Marketing & Advertising…

On Target and The New Direction: Everyday Low Prices

On Target and The New Direction: Everyday Low Prices

I recently had the chance to attend the Target Australia Supplier Forum in Melbourne last month, which was a platform to update the market on the new direction of Target. Guy Russo and his team gave an in-depth presentation on where the business is at and outlined the new direction. “It’s something between two pieces…

Observations from Licensing Expo 2016

Observations from Licensing Expo 2016

Licensing Expo 2016 saw 16,000 Industry Professionals converge on Las Vegas with 5,000 brands on display and 460 exhibitors from 150 countries, who provided an upbeat atmosphere to coincide with record temperatures in excess of 100 degrees Celsius. After some thought in the weeks post-show, here are a couple of things that caught my eye…