Categories
Articles

Low Hanging Fruit can be the Sweetest

Revenue a little slow? Sales nowhere you’d like them? Wondering what you need to do to get budget? Why not pick the low hanging fruit? What’s that you say? Easy and quick sales that are close to your front door and cheaper and faster to realise than new prospects turned into new clients. Here are […]

Categories
Articles

LIMA and the Relevance of Local Market Leadership

The International Licensing Industry Merchandisers’ Association (LIMA) ticked over its 30th year in 2015 and the membership base has continued to show positive growth internationally. To this end, more than half of our members now reside outside of North America. We now have local offices in the UK, Germany, Japan, Hong Kong, Canada, Mexico and […]

Categories
Articles

The Resilience of the Gaming Industry

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. Gaming franchises are dominating the media industry. This may sound like a rather bold statement, but when we look at the facts, it is quite clear who the overall winner is in terms of the […]

Categories
Articles

Gross Empires is the Grossest Kids Cartoon Ever Made

Ryan Beaird has been a cartoonist for well over 10 years. He started out his working career in the banking and finance industry in the City of London and during that time he worked for financial institutions such as Schroders, Gartmore, State Street, Bank of New York & Morgan Stanley. Having been made redundant in […]

Categories
Articles

Owning and Controlling Your Brand

This column is written by Stuart Gibson, partner at Mills Oakley Lawyers and his topics relate to the legal side of licensing, including Intellectual Property (IP) protection, copyright, trademarks, contractual advice & royalties. Picture this. You own and control the rights to Sporting Network Pty Ltd, a fictitious leading sports cable network with a fantastic […]

Categories
Articles

The Great Licensing Catchphrase Conundrum

It’s a new world and the platforms, cultures and terminology we use and experience change daily. We used to watch television advertising and listen to the radio but we now turn to Facebook, Twitter, Instagram and Snapchat to see what is happening on the topics that we are actually interested in. How Marketing & Advertising […]

Categories
Articles

On Target and The New Direction: Everyday Low Prices

I recently had the chance to attend the Target Australia Supplier Forum in Melbourne last month, which was a platform to update the market on the new direction of Target. Guy Russo and his team gave an in-depth presentation on where the business is at and outlined the new direction. “It’s something between two pieces […]

Categories
Articles

Observations from Licensing Expo 2016

Licensing Expo 2016 saw 16,000 Industry Professionals converge on Las Vegas with 5,000 brands on display and 460 exhibitors from 150 countries, who provided an upbeat atmosphere to coincide with record temperatures in excess of 100 degrees Celsius. After some thought in the weeks post-show, here are a couple of things that caught my eye […]

Categories
Articles

My Design Group Celebrate Their 5th Birthday in 2016

2016 marks the 5th Birthday of My Design Group (MDG), the Melbourne based design agency who specialise in licensed product design and art. The Bugg Report spoke to Stephanie Mystek, founder of MDG, to discuss her journey so far and what the future holds for her business and the design industry. Steph, for those who […]

Categories
Articles

The Next Billion Dollar Industry

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. To the uninitiated, eSports – organised competitions where professional gamers battle each other for money – might seem like a peculiar thing. Nevertheless, this is a phenomenon o en referred to as the next billion […]