HAMBURG, GERMANY (April 23rd, 2019) – The fast fashion brand, ROMWE has partnered with emoji® – The Iconic Brand. The emoji® brand program will be part of ROMWE’s nine years anniversary on April 22nd, 2019.
The collection stimulates the emoji® brand fan base with an extra special fashion treat that includes 10 styles of women’s T-shirt and 5 styles of men’s T-shirt, creating an interactive and story-driven appeal. The emoji® x ROMWE Collection will be available on us.romwe.com in April. ROMWE will feature the collection with a prime placement on its homepage and targeted marketing campaigns.
“ROMWE is known for its diversified accessible fashion while the emoji® brand is all about expression, so this was a highly synergetic alliance,” said Marco Hüsges, CEO and Founder, the emoji company. The new collection will give the fan base a medium for bringing their favorite emoji® brand icons and designs to life,” said Molly Miao, CMO of ROMWE&SHEIN.