Press Releases

Haven & Sanrio Launch First Ever Hello Kitty Food Collab with Luxbite

Tomorrow is the day that Bernard Chu & Yen Lee, the creative duo behind the patisserie café, LuxBite unveil their first ever food collaboration with Hello Kitty.

About LuxBite

When Luxbite opened its doors in December 2010 on Toorak Road, South Yarra, Melbourne it became the place to experience something new and exciting. LuxBite are the edible jewel box of colours, flavours and textures designed to delight the eyes, as well as the taste buds – a kind of pleasure palace.

The Hello Kitty Collaboration

LuxBite combine traditional French techniques with Asian inspired flavours, and they love their pop- culture! Continually evolving to surprise and delight their customers, LuxBite have partnered with the global iconic lifestyle brand, Hello Kitty to create decadent cakes, macaroons and more, co-branded LuxBite x Hello Kitty launching this month.


Bernard and Yen of LuxBite couldn’t be more thrilled to bring Hello Kitty to Melbourne. “We’ve loved the brand for years, and we know that a lot of our regulars love Hello Kitty too – we are so excited to showcase our own take on the beloved icon by way of elegant and delicious cakes! Melbourne, you’re in for a treat!”

Tom Punch, Managing director of Haven Licensing is looking forward to this collaboration, and said “We are thrilled to be partnering with Luxbite and working with their talented team as we know they’ll deliver something truly amazing into the world of food. We are so excited to welcome a new partner to the Hello Kitty portfolio and we’re very eager to not only see the range but also taste the decadent LuxBite x Hello Kitty cakes and macarons.”

“It looks almost too good to eat… almost!” remarked Clara Wooller, Marketing Director at Sanrio Global Ltd. “Luxbite x Hello Kitty offers a taste of accessible luxury which will be hard to resist for fans all things kawaii and Hello Kitty. This is food which is made to be snapped and shared – and then eaten. Very quickly!”


The LuxBite x Hello Kitty menu will be available from September, exclusively via

Keep an eye out on their social media channels for exclusive previews of the LuxBite X Hello Kitty collection.