Jazwares has been named the master toy partner for the YouTube sensation CKN Toys in a new deal brokered by the licensing agency, Haven Global.
The new line of toys will launch to coincide with the debut of a pre-school short form series on Nickelodeon and Nick Jr, with toys slated to hit shelves around Easter next year across the UK, Australia and Asia, and a major US launch scheduled for autumn 2020.
The toys are inspired by Australian-based brother duo Calvin (seven years old) and Kaison’s (four years old) most-watched, action-packed, unscripted content from YouTube.
CKN Toys launched in March 2015 and currently has 13 million YouTube subscribers and more than 12 billion views with their largest audience being in the US averaging 86 million views per month.
The enthusiasm of the mohawk rocking content creators have shaped the toy line, which according to Jazwares boasts and authenticity and imagination that ‘reigns supreme across the line, featuring all their favourite ways to play through collectible figures, vehicles, play-sets, compounds, a recognisable “Smasher,” and more.’
“Calvin and Kaison are a very special new addition to our portfolio,” said Laura Zebersky, chief commercial officer, Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
The toys will appear in Calvin and Kaison’s upcoming YouTube content and their new short form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the UK, and Canada.
“We were impressed with Jazwares’ innovation, speed to market, and intuition; Jazwares could see that CKN Toys was a huge success, and have since become the first of many partners on board” say Tom Punch, managing director for Haven Global, the global licensing agent for CKN Toys. “The toy line looks amazing and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”