With two high quality nostalgic designs returning in men’s and women’s styles, this exciting comeback also introduces branded boys’ and girls’ pieces for the first time, so the whole family can match this summer.
Available on December 11 2025 exclusively from the Budgy Smuggler website by visiting budgysmuggler.com.au and Budgy Smuggler retail stores across New South Wales in Australia, the fashionable UPF 50+ swimwear collection includes smuggling men’s swimwear, a women’s one piece, women’s swim top and bottoms, boys swimwear and girls swimwear pieces.
Born from the golden summers of Aussie childhoods, this Bubble O’Bill collection brings a hit of nostalgia and a whole scoop of fun to your summer lineup.
Made with love in Australia, this matching family collection is made from the highest quality swimwear fabric and is built for beach BBQs, cannonballs into the pool and chasing down the ice cream truck.
Made using environmentally friendly inks, each piece in the Bubble O’Bill range by Budgy Smuggler is crafted using a laser cutting process to minimise fabric wastage and are hand-sewn for quality.
With a chlorine-resistant fabric comfortable for swimming, sport and general casual wear, each playful piece in the cheeky collection celebrates the much-loved iconic Australian summer ice-cream, bubble gum not included.
Bubble O’Bill first launched as ‘budgy smugglers’ in 2022 as part of a nostalgic summer swimwear collection alongside all-time Streets classics Paddle Pop, Splice and Golden Gaytime.
Budgy Smuggler General Manager Brenden Hartmann said, “We don’t often bring back designs from the archives, but Bubble O’Bill has such a cult following and there’s a real nostalgia factor that made this one a no-brainer. The demand from our community to see it return was huge – it’s a collection people genuinely connect with and have asked us for again and again, so we’re stoked to bring it back with the addition of the kids range this time around”.
Asembl Managing Director Justin Watson said, “This is the comeback we’ve all been waiting for! A deliciously fun and cheeky collection, now including boys’ and girls’ swimwear, it’s set to add a whole scoop of family matching fun to summer”.
This article also appeared in Edition 52 of The Bugg Report Magazine
