The Bugg Report
Marco can you tell us a little about your ongoing brand development and protection of your character library and also your new 3D and augmented reality advancement? The emoji company is the owner of the emoji® trademark in 100+ jurisdictions all over the world and developed the world´s largest library of protected emoji® brand icons […]
We speak to Jo Pascoe — Universal Brand Development VP Consumer Products Australia, New Zealand, South East Asia and India. Thank you for speaking with The Bugg Report. As an introduction, can you tell us about Universal Brand Development? Universal Brand Development (UBD) was established four years ago with the objective of building brands and […]
Apart from Haven’s amazing Australian & New Zealand business, we understand that they have been actively ramping up some global brands. To understand more, we asked Tom and Yvonne from Haven more about what they’ve got going on in international markets. TOM — We are thrilled to be at the forefront of the new content […]
The toy industry continues to be challenged across a number of metrics including declining birth rates, reducing shop fronts, changing consumer shopping patterns and technology-based products, which compete against more traditional toy-based ranges. As is always the case, change also creates opportunity for smart people and businesses that can see how they need to interact […]
The environmental and human devastation that has been faced by Australia over recent months is a wake up call to us all that we must start looking after our planet and that there are things that we can do to help prevent history repeating itself, if we use a little common sense and make sure […]
The Bugg Report had the chance to speak to David Born, Founder and Director at Born Licensing prior to Brand Licensing Europe. David provided some insight into his time in the Australian Licensing Industry, the launch of Born Licensing, his experience throughout the global licensing industry and the power of licensing IP in advertising. We […]
Mark Henry was in Australia last week on a media tour and The Bugg Report had the chance to speak to Mark about all things WWE and about the 2019 WWE LIVE Tour. Mark is a former World Heavyweight Champion; ECW Champion; European Champion and the 2018 WWE Hall of Fame Inductee. Mark also holds […]
The Bugg Report recently had an opportunity to speak to Debra Joester, President & Owner at The Joester Loria Group. The Joester Loria Group is a global licensing agency recognized for producing innovative, award-winning brand extension programs for a number of the world’s best known brands. The agency was founded in 1999 by industry experts […]
In a world where we are craving for good messaging and things which resonate quality and sustainability, “Mizzie” is on-trend and a refreshing take on an Australian icon. The founder & owner of Mizzie, Sandra talks about the brand being all about developing children “through fun” as Mizzie meets children from all over the world […]
Since opening the doors in 1995, Keith Brown and his team at Showtime Attractions have developed into a world-class live events company, offering the best of the best in licensed characters, premium activations, entertainment, touring shows, seasonal activations and amusements. The brands that Showtime Attractions have worked with over their 20+ year journey include Bananas […]