Interviews
Born Licensing Turns Five in 2019
The Bugg Report had the chance to speak to David Born, Founder and Director at Born Licensing prior to Brand Licensing Europe. David provided some insight into his time in the Australian Licensing Industry, the launch of Born Licensing, his experience throughout the global licensing industry and the power of licensing IP in advertising. We…
We Interview The World’s Strongest Man Mark Henry: WWE LIVE Returns to Australia
Mark Henry was in Australia last week on a media tour and The Bugg Report had the chance to speak to Mark about all things WWE and about the 2019 WWE LIVE Tour. Mark is a former World Heavyweight Champion; ECW Champion; European Champion and the 2018 WWE Hall of Fame Inductee. Mark also holds…
We Interview Debra Joester from Joester Loria Group
The Bugg Report recently had an opportunity to speak to Debra Joester, President & Owner at The Joester Loria Group. The Joester Loria Group is a global licensing agency recognized for producing innovative, award-winning brand extension programs for a number of the world’s best known brands. The agency was founded in 1999 by industry experts…
Feature Interview Sandra Ebbott, Founder & Owner of Mizzie The Kangaroo
In a world where we are craving for good messaging and things which resonate quality and sustainability, “Mizzie” is on-trend and a refreshing take on an Australian icon. The founder & owner of Mizzie, Sandra talks about the brand being all about developing children “through fun” as Mizzie meets children from all over the world…
Showtime Attractions to Bring Sesame Street to Life in New Circus Spectacular
Since opening the doors in 1995, Keith Brown and his team at Showtime Attractions have developed into a world-class live events company, offering the best of the best in licensed characters, premium activations, entertainment, touring shows, seasonal activations and amusements. The brands that Showtime Attractions have worked with over their 20+ year journey include Bananas…
We Interview Will DePippo from Sesame Workshop
The Bugg Report recently had an opportunity to speak to Will DePippo, Director, Asia Pacific – International Media & Education Business at Sesame Workshop. Following up on an amazing 2018; we covered a range of topics including highlights from 2018, the Sesame Street brand and what it means to the world, Julia and the work…
Feature Interview: ESL is the World’s Largest Esports Company
ESL was founded in 2000 and now, 19 years later, is an industry leader across many online and offline competitions. With 242 million fans globally and 8.4 million playing members, ESL is evidence of the power and strength of esports. The Bugg Report recently had the chance to speak to Alex Blaikie from ESL in…
Sanrio Interview from Hong Kong International Licensing Show 2019
The Bugg Report caught up with Athena Law, Senior Licensing Executive at Sanrio in Hong Kong to hear about all the latest update from Sanrio in the region. Your stand at the HKILS looks fantastic this year – what is behind this all new look? Thank you. We would like to introduce our 91st character…
The Bugg Report Catches Up with Anna Knight, Brand Director at UBM for Brand Licensing Europe
Thanks for speaking to us Anna. Can you give us a snapshot of some of the newest and most interesting additions for Brand Licensing Europe (BLE) this year? There are a lot of new and exciting things happening at BLE this year. First and foremost, we are celebrating our 20th anniversary, which is an amazing…
Interview with Lynton Rice from Target Australia
Target is part way through a re-build of their business model and offering to the consumer. Initially all the research clearly highlighted that even with the difficult times Target have had to encounter, the Target name is both iconic and still has much value. From all reports they are heading in the right direction and…