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BY THE BUGG REPORT

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I Am Thierry — A Scandal in Paris

October 9, 2026

Paris has a new literary scandal. For once, nobody slept with anybody. This autumn, Thélyson Orélien's novel was one of the darlings of the...

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From Products to Fandom: Licensing’s Next 20 Years

October 9, 2026

As Bugg Marketing Solutions celebrates its 20th anniversary, it is worth reflecting on just how dramatically the licensing business has changed during that same...

According to Downsey

According to Downsey — Edition 28 (Here’s to 20 Years of Licensing Mateship!)

October 9, 2026

The Entente Cordiale between Britain and France has long been celebrated. I have always thought the relationship between Britain and Australia should be acknowledged...

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Wide Eyes News From The Tube (Wide Eyes View from the Australian Children’s Content Summit)

October 9, 2026

The Australian Children’s Content Summit (ACCS) is an annual industry conference held in Coffs Harbour and attended mainly by people working in the children’s...

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In Business There Is a Strange Habit that Refuses to Die

May 19, 2026

When something does not work, people rarely stop. They adjust the packaging, tweak the strategy, spend more money, and hope the next season will...

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Licensing’s Land Grab – Why Scale Is Suddenly Everything

March 1, 2026

If you’ve spent any real time in the licensing business, you learn to read between the headlines. You also learn that consolidation never announces...

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The New Age of Digital (Your Digital Readiness is Financial Currency)

December 11, 2025

It was only a matter of time: technology is now one of the most important—yet overlooked—factors influencing access to business funding. It’s not just that...

According to Downsey

According to Downsey — Edition 27 (The Licensed Christmas: A Look at Seasonal Opportunities)

December 11, 2025

Christmas comes but once a year. Whilst this is of course true I am sure that many in licensing and retail professionals are very...

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Wide Eyes News From The Tube (Meet the Next Generation of Australian Kids’ TV)

December 11, 2025

Wide Eyes News from the Tube is written by a leading industry expert and is focused on providing a quick snapshot of the best...

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The New Age of Digital is the Age of Risk

November 18, 2025

Just as past gold rushes lured prospectors with dreams of fortune, today’s businesses are racing toward technology in search of digital gold. The rewards of...

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