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BY THE BUGG REPORT

All About Sports

All You Need Is Love…

This article was written by Simon Gresswell, Sports & Brands Licensing (Consultant & Coach). I’d argue you need plenty of passion too, if you’re a...
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According to Downsey

According to Downsey — Edition 22 (The Brand & Lifestyle Licensing Awards)

The recently announced nominations for the Brand & Lifestyle Licensing Awards (The B&LLAs) in the UK have shone a light on the development in...
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According to Downsey

According to Downsey — Edition 21 (The Role of Licensing in Toys, Games and Gifts)

If recent trade shows are anything to go by, licensing and licensed products in the UK have cause for optimism for the rest of...
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Columns

Wide Eyes News from the Tube (Amazon Prime Brings You All The Ads)

Amazon Prime Brings You All The Ads At No Extra Cost — Want No Ads, Well You’re Paying More For That Viewing Experience On the...
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Columns

Shoppable Mirrors Trial — What we Learned…

The Party People have the largest range of party supplies, theme decorations, balloons and costumes in Australia. Dean Salakas (Chief Party Dude) writes a...
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Columns

In the Age of Digital, Even Change is Changing

This article is written by Isabel Wu from Meta Management and covers all things digital. Meta Management is a consultancy specialising in helping its...
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According to Downsey

According to Downsey — Edition 20 (The Christmas Season is Fast Approaching)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. The fast approaching Christmas season is dominating thinking in...
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Columns

Wide Eyes News from the Tube (No Commercial Quota / No Commercial Kids Shows)

No commercial quota / no commercial kids shows produced Down Under — and the big red raspberry goes to... the Federal Government. So what was...
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According to Downsey

According to Downsey — Edition 19 (A View From the UK and the Barbie Movie)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report. It would be difficult to deliver a view from...
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Columns

Augmented Reality Mirrors — A New Sales Channel

What if I told you that I created a toy store where customers can transform themselves into their favourite toy character… you would be...
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All About Sports

Sports Round-Up and What’s Coming Round the Corner…

This article was written by Simon Gresswell, Sports & Brands Licensing (Consultant & Coach). Well The Ashes did not disappoint! Momentum swung back and forth...
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All About Sports

Ever Wondered What It’s Like to Ride a Stage of the Tour de France?

This article was written by Simon Gresswell, Sports & Brands Licensing (Consultant & Coach). Well, ride it I did, but in an official Skoda race...
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