Haven Global will lead local licensing and collaboration opportunities for three of the world’s most distinctive spirits brands, connecting Absolut Vodka, Malibu and Kahlúa with relevant partners across Australia and New Zealand.
Brand Central, the...
Play Pouch Australia has announced the Bluey Play Pouch: an officially licensed collaboration with BBC Studios, featuring an exclusive illustrated play world created by Ludo Studio, designed for easier pack-away, adorable storage and more...
The LEGO Group and Sanrio Co., Ltd. reveal an exciting new partnership that will bring the characters and universe of Hello Kitty and Friends to life in LEGO® brick form for the very first...
Paris has a new literary scandal. For once, nobody slept with anybody. This autumn, Thélyson Orélien's novel was one of the darlings of the rentrée littéraire, the season when French publishers release hundreds of...
As Bugg Marketing Solutions celebrates its 20th anniversary, it is worth reflecting on just how dramatically the licensing business has changed during that same period. I have spent more than three decades working in...
