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From Melbourne Toy Fair to a Costume Legacy

Rebecca Sullivan reflects on Rubie’s Deerfield, Bugg Marketing Solutions' 20th birthday, and the licensing journey that began long before the milestone. This tale begins where so many grand plans are formed: the Australian Toy...

20 Years of Connections

Welcome to Edition 55 of The Bugg Report Magazine, an edition that brings together two things we value enormously: the strength of the global licensing industry and the people who have helped shape it...

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Merchantwise Group to Acquire WP Brands

Merchantwise Group has reached agreement to acquire independent licensing agency WP Brands, further strengthening its position as the leading licensing agency group in Australia and New Zealand while supporting its growing presence across the...

Authentic Brands Group Appoints Tim Everett as Vice President, Business Development – Australia & New Zealand

Experienced consumer products and licensing executive to lead strategic growth initiatives across Authentic’s portfolio in the ANZ market. Authentic Brands Group (Authentic), a global brand and entertainment platform, has announced the appointment of Tim Everett as Vice President,...

Crocs Launches Its First Collaboration Collection with Yu‑Gi‑Oh!

Crocs, the global leader in innovative casual footwear for women, men, and kids, will launch its first collaboration collection with Yu‑Gi‑Oh! starting with Japan on Wednesday, September 9, 2026, before expanding globally the following day. This collection...