The Bugg Report

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ViacomCBS Consumer Products Showcase Expanded Portfolio at 2020 Melbourne Toy Fair Partner Presentation

ViacomCBS Consumer Products (VCP) showcased its diverse and ever-expanding portfolio of brands and properties to key retailers and licensees at its annual partner presentation in Melbourne last week. Mark Kingston, Senior Vice President of International for ViacomCBS CP, introduced partners to a new era of…

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Donatello, Bumblebee and Robocop are the Stars of the New Direct Line Campaign

UK insurance company Direct Line have launched an exciting new advertising campaign featuring three popular licensed properties; RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Each character is the star of their own advert, all of which premiered simultaneously at…

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Market Wrap Updates from ViacomCBS

ViacomCBS announced completion of the merger of CBS and Viacom end of last year creating a leading, global premium content powerhouse with global scale including leadership positions in markets across Australia, New Zealand, the U.S., Europe, Latin America and Asia. ViacomCBS will be home to…

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