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Asembl Announces New Cinnabon and Golden Gaytime Collaboration Hitting Australian Freezers

Cinnabon and Golden Gaytime have launched a delicious new frozen treat, bringing together two established brands in an inter-continental collaboration, affectionately nicknamed ‘Junior’. In a deal brokered by Asembl on behalf of Cinnabon, this launch...

Warner Bros. Discovery Global Consumer Products Celebrates 25 years of Harry Potter Movies with Brand Licensing Europe Keynote

Twenty-five years after "Harry Potter and the Philosopher's Stone" first captivated audiences in cinemas worldwide, Warner Bros. Discovery Global Consumer Products will reveal the strategic playbook behind one of the most valuable entertainment properties...

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The Wiggles Launch Official Amazon US Store Bringing Genuine Wiggles Merchandise to Families Across America

The Wiggles are making it easier than ever for families across the United States to shop for their favorite officially licensed products with the launch of the brand's new Amazon US Store. A curated range...

Local Insight, Global Scale: Growing Iconic Brands Across Australia and New Zealand

Australia and New Zealand represent one of the most dynamic and influential markets in the world for sports, lifestyle and consumer brands. Across the region, consumers are engaging with brands in new ways. Purchasing decisions...

Start Licensing to Represent Rene & Glumfoot in the U.K. and Northern Ireland

In partnership with the Wylie Agency and The Wandthorn Story Company, Start Licensing will now represent the beloved children’s book series The Café at the Edge of the Woods across a host of product...