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Minecraft Merch Hits New Heights Downunder

Minecraft, from Microsoft’s Mojang Studios, is the best-selling video game in history with over 126 million unique monthly players and over 200 million copies sold worldwide. It is the most popular video game brand amongst Australian boys and girls 7- 14 years [1] and is also loved by teens, adults, parents and educators alike. Now […]

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Centa IP Represents Love, Diana for Australia & New Zealand

Global licensing agency Centa IP has been signed to represent pocket.watch’s hottest YouTube influencer Kids Diana Show in Australia and New Zealand. Pocket.watch has created “Love, Diana — The Princess of Play,” a new brand built around Diana, which encompassess a new original series and a comprehensive consumer products line, including toys and apparel has […]

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Australia’s Merchantwise Licensing Appointed for The Elf on the Shelf®

Australia’s Merchantwise Licensing has been appointed by The Lumistella Company as the Australian and New Zealand licensing agent for the global brand sensation, The Elf on the Shelf®. Building upon the brand’s presence in the two countries, Merchantwise Licensing has secured licensing partners Mitch Dowd for apparel, Hinkler Books for novelty publishing and Park Avenue […]

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Freeman Jeweller Releases Bespoke Wizarding World Inspired Collection

Freeman Jewellery has released a line of beautifully handcrafted jewellery, inspired by the characters and enchanted moments from the Harry Potter films. Following the success of Freeman Jewellery’s Golden Snitch Ring Box, designer and superfan, Asher Freeman, has paid further homage to the Wizarding World by crafting a highly detailed, imaginative and truly exquisite collection. […]

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Asembl Welcomes Unilever Australia

Asembl has today welcomed Unilever Australia to its growing agency line-up and has launched the company’s first ever licensed retail merchandise program for Streets. Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency has been engaged by Unilever Australia to develop strategic food and non-food related licensed retail products with Streets ice cream first […]

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Merchantwise Licensing’s May Gibbs Returns to Peter Alexander

Just in time for the warmer months, Merchantwise Licensing’s May Gibbs brand returns to Peter Alexander stores and online from Monday 12 October as part of the sleepwear brand’s ‘Aussie Staycation’ collection. From May Gibbs branded ladies sleepwear including PJ pants, sleep tees and sets, the delightful range also includes matching family styles such as […]

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Merchantwise Licensing Confirmed as Australian & New Zealand Licensing Agent for ZAG

Australia’s Merchantwise Licensing has been confirmed as the Australian and New Zealand licensing agent for ZAG Heroez™ Miraculous™ – Tales of Ladybug and Cat Noir and ZAG Heroez™ Power Players. Created by ZAG and co-produced by ZAG and ON kids & family (Mediawan), Miraculous is a globally-renowned CGI superhero series telling the story of a […]

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Australian Retro Nostalgia Brand Develops Both Home & Away

The consumer products program for Australian based graphic artist and illustrator, Steven Rhodes, continues to develop via deals brokered by the brands licensing agent — Blue Chip Brands. The collection of nostalgic designs that feature a twist of darkness are already a major success in the USA through youth retailers such as Spencer Gifts and […]

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Peanuts Bringing a Smile to 70 Children’s Hospitals Worldwide

The virus pandemic won’t stop Charlie Brown, Snoopy or the “Peanuts” gang from marking an important birthday and they’re hoping to raise the spirits of sick kids while they celebrate. The beloved comic celebrates its 70th anniversary this week with new lesson plans, the announcement of a new TV show and a philanthropic push that […]

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Australian Toy Hobby & Licensing Fair To Go Digital For 2021

The Fair provides a platform to forge new partnerships, build on current relationships, network with our peers and get a glimpse of what is hot and new set to hit our shores. The ATA is busy working towards delivering an engaging and exciting fair for 2021 however we also understand that the current climate is […]