End-of-Year Toy Industry Update

Last month, the ATA held its Annual General Meeting, where ATA President Jacqui Webster reported a positive financial result for the year ending 30 June 2025. 

We also announced the results of our recent Director elections, and I’m pleased to welcome back for another term: Jacqui Webster (Spin Master Australia), Anni Atkinson (Warner Bros. Discovery), and Troy Taylor (LEGO Australia/New Zealand).

ATA Board

Our outstanding Board for the year ahead is:

  • Jacqui Webster (President) – Spin Master Australia
  • James Thurlow (Vice President) – Jasnor (Australia) Pty Ltd
  • Ajit Jacob (Executive Director) – VTech Electronics (Australia) Pty Limited
  • Troy Taylor (Executive Director) – LEGO Australia Pty Ltd
  • Chris Maggacis – Mr Toys Toyworld
  • Anni Atkinson – Warner Bros. Discovery
  • Rosanna Cilmi – Just Play Aus
  • Alan Ngov – Headstart International
  • Tim Nolan – Mattel

As Christmas approaches, Toy Fair is also quickly coming into view. The weeks following the festive season always move fast, so if you haven’t begun planning, we encourage you to start soon.

The 2026 Toy Hobby & Licensing Fair is Officially Sold Out!

With the Fair now officially sold out, sponsorship is the key opportunity to position your brand front and centre. Several options, including the main Entrance, are still available. 

Feedback from previous sponsors has consistently been positive, and the Fair remains the best chance to connect with the entire industry in one place.

The Licensing Awards are now open, with updated categories designed to better reflect today’s market. Alongside Overall License and Boutique License of the Year, we’ve introduced three new categories:

  • Infant/Pre-School License of the Year (0–4)
  • Children’s License of the Year (5–12)
  • Kidult License of the Year (13+)

For the full list of categories, entry criteria, and submission details, please visit the Awards section of the ATA website.

Before signing off, on behalf of the entire ATA team, I want to thank the industry for your ongoing support and for being such a fantastic community to work with and within.

Wishing you all a very Merry Christmas, a happy Hanukkah, and every success in 2026. Let’s make it an incredible year together!


This article also appeared in Edition 52 of The Bugg Report Magazine

EMAIL NEWSLETTER

ADVERTISEMENT

LATEST MAGAZINE

LATEST POSTS