Asembl has paired up Perfetti Van Melle’s Chupa Chups brand with one of Australia’s most recognised supplement brands BSc to launch new Protein Water Powders and Soft Protein Bars sure to shake up the nutrition game.
Suckers for protein can pick up the BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars this month at both Chemist Warehouse and Woolworths. The range has seen Asembl work with the local BSc innovation team as well as the local and global Chupa Chups teams to perfectly capture that iconic flavour experience.
BSc x Chupa Chups Protein Water Powders: Recover, rehydrate and enjoy a flavour-revolution! Available in iconic Chupa Chups flavours like Watermelon, Orange, Cola, and Grape, each serving packs a whopping 20g of protein. This blend features Collagen, Whey, and BCAAs, plus added Vitamin C and essential sports minerals. Perfect for recovery after a workout or as a tasty protein boost anytime during the day.
BSc x Chupa Chups Soft Protein Bars: Candy-like-protein-bar: Meet the ultimate protein-packed treat! Available in three mouthwatering flavours—Strawberry Cream, Choco Vanilla, and Vanilla—these bars deliver 16g of protein, while being low sugar, gluten free and a good source of fibre. With a soft, chewy texture and layers of nougat-like base topped with deliciousness, this is the sweet experience you’ve been waiting for.
Perfetti Van Melle F&B Licensing Manager Carla Fernández-Moreno said, “We’re excited to bring the fun flavours of Chupa Chups into a new space. Partnering with BSc lets us combine our iconic taste with innovative, protein-packed products, offering something unique for both our fans and fitness enthusiasts,”.
BSc Founder Greg Young said, “Creating these products was all about bringing the joy of Chupa Chups to a new audience—delicious flavours with a protein boost that fits your active lifestyle.”
BSc® CEO, Sheree Young said, “We’re thrilled to bring this collaboration to life – combining the iconic Chupa Chups flavour experience with our much-loved BSc protein formats exudes fun!”
Asembl Managing Director Justin Watson said, “We are excited to be pairing Perfetti Van Melle’s Chupa Chups with BSc for this range of protein water powders and soft protein bars. Sure to shake up the nutrition game and be an absolute hit with suckers for protein the BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars deliciously capture the Chupa Chups experience in a protein packed treat,”.
The innovative and unique soft protein bar technology shot to success earlier this year when BSc launched their BSc Soft Protein Bar range, which quickly became the number one selling protein bar in Australian Grocery.
