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Squatter to Fly with New Growth Plan

Squatter’s focus on sheep farming reflects the inextricable link between this industry and Australian history more broadly. Since 1797, wool has been central to Australia’s economy, agricultural practices and to the collective consciousness of its people. Early settlers soon discovered that with its infertile soil and dry climate, Australia was well suited to the production […]

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The Australian Toy Association Serves The Industry In Many Important Ways

The annual Toy Fair is the premier Toy industry event in Australia and members of the ATA benefit from a generous discount to exhibit. The fair which sees over 5,000 people through the door attracts both international and domestic visitors, all with the aim to do business and network over the 4-day event. The coveted […]

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Why Advertising Is More Important Than Ever?

COVID 19 is changing the way we shop, the way we evaluate the things we buy, the time we spend deciding if we really want to buy and what we buy. More than ever before, how we connect and engage with the consumer will have a direct impact on the success of our business. More […]

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Only Watching for the Ads — How Licensing Continues to Build Across the Advertising Space

Column written by — David Born Director at Born Licensing Super Bowl is the biggest advertising event of the year. A few months ago Super Bowl LIV was watched all or in part by 148.5 million viewers. Naturally, the cost to advertise each year increases and this year a 30 second slot cost advertisers an […]

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The Age of Digital by Isabel Wu

If there was still any doubt, we are well and truly in the age of digital: technology is now a part of our solutions to every problem. Column written by — Isabel Wu Managing Director of Meta Management Solutions An Age of 3 Digital Phases (so far)… Since the internet first launched 30 years ago, […]

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Knowledge Is Profit — What the licensing industry needs to know about Mum Shopper Habits today

Column written by — Christie Nicholas Chief Growth Partner at Mumpower There are over 6 million mums in Australia and they largely hold the cards to household discretionary spend. Based on previous ABS data, this is a total weekly amount of $1,425 per household. Discretionary spend by default includes within this amount all the core […]

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Will You Rise to the Challenge?

I recently Tweeted to the effect that COVID-19 would reveal the best and the worst in businesses around the world. The virus has clearly produced problems for all business owners and while some have risen to the challenge to support their customers, suppliers and affiliates, some have behaved appallingly. I’m happy to say that the […]

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Rise and Shine! by Peter Hollo

I have been doing human resources consulting and recruitment marketing on an international scale for many years now and there is this one question that I hear quite frequently. Probably quite surprisingly, it comes from both employers and job seekers in equal shares and the question is, how can I find the perfect match? The […]

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According to Downsey — Edition 10 (Recovery)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report Like the licensing business worldwide, the UK industry has been severely challenged by the economic and social impact of Covid-19. The country has been in Lockdown for many weeks with a gradual easing of restrictions currently underway but we […]

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According to Downsey – Edition 9 (Furloughed)

This article was written by Ian Downes, Director at Start Licensing Limited, for The Bugg Report Up to three weeks ago most people in the UK hadn’t heard of the word furlough. Now it is part of the nation’s lexicon and sadly a lot of people in licensing have been furloughed. The nation is facing […]