Brand extension agency Asembl has reignited Streets’ partnership with Australia’s favourite home fragrance, candle and Ultrasonic diffuser specialist, dusk for a classic Streets Paddle Pop collection.
Joining the existing ‘scentsational’ collection including Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice, Classic Chocolate Paddle Pop and Classic Banana Paddle Pop candles & MoodMist fragrant oils are now online and in dusk stores across Australia.
Priced at $24,99 for the MoodMist fragrant oils and $54.99 for the candles, the Classic Chocolate Paddle Pop and Classic Banana Paddle Pop fragrances are being supported extensively in-store and online with branded point of sale and an extensive marketing campaign.
Asembl first paired Streets with dusk last year launching Streets Classics – Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts which captured these childhood favourites through fragrance for the first time.
“We are excited to be heading back into dusk ahead of summer with the launch of this Classic Chocolate Paddle Pop and Classic Banana Paddle Pop range. Our latest collection with dusk truly evokes summer days and good times.”
Streets Marketing Manager, Tansy Skidmore
“Our dreamiest, creamiest summertime Streets party just got better! We are thrilled to introduce two new cherished favourites to the Streets x dusk collection – Classic Chocolate and Classic Banana Paddle Pop. Inspired by our iconic childhood favourites this collection combines dusk’s unparalleled home fragrance expertise with the very essence of hot summer days and everyone’s favourite delicious ice cream treats.”
dusk General Manager Product & Marketing, Julia Utz
“We are thrilled to be reigniting Streets’ partnership with dusk this year. Last year’s launch of the Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts was a blazing success, so it made complete ‘scents’ to return to dusk this year with the launch of Classic Chocolate Paddle Pop and Classic Banana Paddle Pop.”
Asembl Managing Director, Justin Watson
Classic Chocolate Paddle Pop MoodMist fragrant oil and candle
Delightfully delicious thick chocolate and rich cocoa scent, whisked up into velvet mousse. Indulge your sweet tooth with a dash of childhood magic, be transported to a world of pure, chocolatey delight!
Classic Banana Paddle Pop MoodMist fragrant oil and candle
Ready for a banana-rama blast from the past? Overflowing with creamy whipped banana and fresh vanilla buttermilk scent. Recall long summer days spent playing in the sunshine, hands splendidly sticky from this unrivalled classic treat.
Availability & Price
The Classic Chocolate Paddle Pop and Classic Banana Paddle Pop candles ($54.99) & MoodMist fragrant oils ($24.99) are available online and in dusk stores across Australia now.
Bubble O’ Bill, Golden Gaytime, Rainbow Paddle Pop and Splice candles, MoodMist fragrant oils, tealights and melts are also available having launched last year.
