There is much to look forward to as BBC Studios enters an exciting new chapter for Bluey. “The Bluey Movie” represents a major moment for the brand, bringing Bluey to the big screen and creating a new shared experience for families and fans. Set to release August 5th, 2027, the film marks an exciting milestone in Bluey’s ongoing evolution and growth.
One of Bluey’s greatest strengths is its ability to connect with audiences across generations. Today, Bluey is the #1 entertainment brand among 0-25-year-olds in Australia, with interest continuing to grow across every age bracket (Source: Brand Trends April 2026 Report). Importantly, the brand is also continuing to attract new and younger audiences, introducing the Heeler family to a new generation of fans.
The children who first discovered Bluey are growing up with the brand, while parents, carers and older fans have formed their own connection with Bluey’s characters and storytelling. That combination of an expanding younger audience and existing fans growing with the brand creates significant opportunities for Bluey to evolve alongside its audience.
The opportunity is to continue building on those connections while retaining the authenticity, warmth and playfulness that are central to Bluey.
For BBC Studios, growth isn’t simply about doing more. It’s about making thoughtful choices about where and how Bluey shows up, working with best-in-class partners and finding meaningful ways for audiences to engage with the brand. That continues to open the door to new partnerships and thoughtful category expansion across play, family routines, entertainment and everyday life, giving fans more ways to bring Bluey into the moments that matter to them.
Across consumer products, live experiences, content and collaborations, the focus remains on creating touchpoints that feel authentic to Bluey and enhance the fan experience.
“The Bluey Movie” creates another significant moment for the brand and its partners. The film offers an opportunity to create a genuine family occasion that children, parents, grandparents and fans of all ages can share, while creating new possibilities for how audiences engage with Bluey around this major cultural moment and beyond.
Bluey is also part of a diverse BBC Studios’ portfolio with brands that connect with consumers across different ages, interests and life stages. Much-loved preschool and family properties including Zog (whose all-new series launched on ABC Kids and ABC iview this year), My Friend Maisy and Hey Duggee offer distinctive opportunities to connect with younger audiences and families through great characters and compelling storytelling. Looking ahead, Doctor Who is also expanding its reach with a new preschool animated series currently in development, introducing the iconic brand to a new generation of viewers.
Beyond preschool, BBC Earth brings audiences closer to the natural world, while Doctor Who combines decades of storytelling with a highly engaged, multigenerational global fanbase. Together, the breadth of the portfolio gives BBC Studios and its partners opportunities to develop products, experiences and collaborations across a broad range of categories and consumer interests.
Ultimately, BBC Studios’ ambition is to build enduring relationships between audiences and the brands they love. For Bluey, that means continuing to welcome new and younger audiences while giving existing fans new reasons to stay connected as they grow.
With “The Bluey Movie” ahead, the next chapter offers even more ways to bring fans together and continue evolving Bluey in thoughtful, authentic ways, building a brand that can grow alongside its audience for years to come.
This article also appeared in Edition 55 of The Bugg Report Magazine
