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The Bugg Report
Business-to-Business Licensing Magazine
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Columns
Press Releases
Interviews
Articles
Magazines
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The Bugg Report
Business-to-Business Licensing Magazine
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X Tracks Licensing Summits
X Tracks Licensing Summits
BY THE BUGG REPORT
Columns
From Products to Fandom: Licensing’s Next 20 Years
October 9, 2026
As Bugg Marketing Solutions celebrates its 20th anniversary, it is worth reflecting on just how dramatically the licensing business has changed during that same...
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Columns
Licensing’s Land Grab – Why Scale Is Suddenly Everything
March 1, 2026
If you’ve spent any real time in the licensing business, you learn to read between the headlines. You also learn that consolidation never announces...
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