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BY THE BUGG REPORT

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The Great Licensing Catchphrase Conundrum

It’s a new world and the platforms, cultures and terminology we use and experience change daily. We used to watch television advertising and listen...
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On Target and The New Direction: Everyday Low Prices

I recently had the chance to attend the Target Australia Supplier Forum in Melbourne last month, which was a platform to update the market...
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Observations from Licensing Expo 2016

Licensing Expo 2016 saw 16,000 Industry Professionals converge on Las Vegas with 5,000 brands on display and 460 exhibitors from 150 countries, who provided...
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My Design Group Celebrate Their 5th Birthday in 2016

2016 marks the 5th Birthday of My Design Group (MDG), the Melbourne based design agency who specialise in licensed product design and art. The...
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The Next Billion Dollar Industry

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. To the uninitiated, eSports -...
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The Emoji Company Expands into Australia and New Zealand

“Pictures can say more than a thousand words” and the usage of icons and pictographs in the world of digital communication has become a...
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LIMA Australia Licensing Breakfast at Toy, Hobby & Licensing Fair

LIMA Australia successfully hosted its latest Licensing Breakfast event at this years Toy, Hobby & Licensing Fair this past Monday morning at the Melbourne...
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Star Wars, Halo, Drones and New Technologies: The Trends and Tendencies of This Year’s Toy Fairs

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. If recent reports are anything...
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The Cost of a Gaming Experience 2.0: Is Apple TV a Viable Gaming Device?

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. When Apple revealed the latest...
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Observations From the Brand Licensing Europe Floor: The Fast-Evolving World of Digital Entertainment and its Implications for Licensed Products

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. At last month’s Brand Licensing...
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Brand Licensing Europe 2015 Wrap Up with Nickelodeon

The Bugg Report was at Brand Licensing Europe (BLE) and had the chance to stop by the new Nickelodeon store at Leicester Square in...
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The Rising Power of Gaming Communities and What They Mean for Brands

Dan Amos is Head of New Media of Tinderbox, the dedicated digital division of leading global brand extension agency, Beanstalk. To the uninitiated, the growing...
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