The Wiggles are making it easier than ever for families across the United States to shop for their favorite officially licensed products with the launch of the brand’s new Amazon US Store.
A curated range of official The Wiggles toys and merchandise is now available through Amazon Prime in the United States, offering customers convenient local fulfilment, fast domestic delivery and the confidence of purchasing genuine licensed products.
The launch represents another significant milestone in The Wiggles’ continued international growth strategy, expanding access to the world’s most beloved children’s entertainment brand while strengthening its global retail footprint.
“We’re delighted to bring official Wiggles products to families across the United States,” said Antonios Areseniou, President of Toys & Merchandise, The Wiggles. “Launching our Amazon US Store with local fulfilment removes many of the barriers families previously faced when purchasing products internationally. It’s an important step in expanding our global retail presence, and we’re excited to continue growing the Store with exclusive product launches, special promotions and new releases throughout the year.”
The Amazon US Store will continue to expand with an exciting pipeline of new products, exclusive online launches and seasonal promotions, giving fans even more ways to bring The Wiggles into their homes.
The Amazon US launch is supported by The Wiggles’ thriving live touring business, including the upcoming Tree of Wisdom Big Show Arena Spectacular Tour, which commences in North America in August following record-breaking merchandise sales across the Australian and UK Tour. A focused consumer products strategy continues to strengthen the brand’s retail offering through expanded plush collections and innovative new product categories across both live events and e-commerce. Leading the range is the Tree of Wisdom Dancing Doll, which has become a standout performer across retail and digital channels.
The Wiggles’ brand has also continued to strengthen its licensing and partnership portfolio through successful collaborations with leading retailers and lifestyle brands including Kmart, Vegemite, Toyota, the International Fresh Produce Association (IFPA), Dunlop Volley, Goldie + Ace, Tonies and Yoto, further extending The Wiggles into the everyday lives of families around the world.
For more than 35 years, The Wiggles have been entertaining and educating generations of children through music, storytelling and live performances. As Australia’s most successful children’s entertainment group, they continue to reach millions of families worldwide through television, streaming, music, touring, publishing and an expanding consumer products programme.
