Entertainment One (eOne) continues to expand the presence of its popular preschool superhero property, PJ Masks, across Asia, with news today that the show will be heading to free-to-air channel EBS in Korea.
From today, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.
eOne will be building on the increased awareness with the expansion of the licensing programme which was launched in 2017 by master toy partner GAIA and has seen wide distribution of the core toy range across Toys R Us, supermarkets, hypermarkets and traditional channels. A new toy range capitalising on the new content will follow the broadcast launch of series 2 on EBS and publishing partner Daewon will introduce a line of new story books from October 2018. Licensees will soon be appointed in the apparel, homewares and stationery categories and are expected to launch at retail from spring/summer 2019.
“There’s been incredible growth for PJ Masks across Asia,” said eOne’s Monica Candiani, EVP Content Sales, Family & Brands. “We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world.”