Ms Moni is rapidly becoming one of Australia’s most recognised and trusted early learning entertainers, building momentum across digital media, music streaming, retail partnerships and location based live family experiences.
Since last year’s Melbourne Toy Fair, Ms Moni’s popularity has grown like crazy with more than 270,000 YouTube subscribers watching Ms Moni videos more than 150 million times.
This growth of Ms Moni has been driven by consistent long-viewing engagement across all English-speaking markets (Australia, US, UK, NZ & Canada).
The average viewing duration of Ms Moni videos on YouTube sits at 16 minutes per view, which is unheard of and reflects long-form viewing behaviour like preschool children watching TV shows on ABC Kids TV.
In short – toddlers LOVE Ms Moni!
Music streaming has also emerged as a major growth platform with Ms Moni’s music reaching more than 200,000 monthly listeners on Spotify, a five-fold increase in the last year.
On Spotify alone, Ms Moni songs generated more than 16 million streams in the past 12 months.
The growth in video & music streaming has been matched by a series of significant new commercial partnerships.
In 2025, Ms Moni signed with Scholastic Australia, releasing three children’s books in December – all three titles sold out on Amazon on launch day and all three have since reprinted several times in the first two months of release!
Ms Moni has also entered into a licensing partnership with the Tonies music box, with a Creative Tonie scheduled for retail release in March 2026.
Ms Moni won the Most Popular Children’s Entertainer Award at the Australian Children’s Music Awards in October 2025 for the second consecutive year.
Ms Moni is also heard on ABC Kids Listen, appearing as a guest DJ on Bangers and Mashups, and with her songs now regularly played on ABC Kids radio.
In January 2026, Ms Moni hosted her first major meet & greet event at the Earlville Shopping Town in Cairns, attracting more than 600 attendees. The event included a book signing in collaboration with Big W and Scholastic, combined with an exclusive premiere screening of a previously unreleased Ms Moni episode at Event Cinemas, which filled an entire cinema session.
Many more similar retail shopping centre meet & greets with exclusive cinema screenings are being planned with the next Ms Moni retail events in Melbourne at Eastland & Pacific Werribee shopping centres during the Melbourne Toy Fair.
Behind the scenes, there is a focus on producing more videos & more music content and providing more assets for licensees to develop Ms Moni consumer products.
The Ms Moni property already has the assets required to support a licensing program across multiple product categories, with a growing library of visual assets, including thousands of photos and hundreds of line-art illustrations.
New trademark registrations across Australia, the US & UK reflect the brand’s commitment to long-term brand protection and international scalability
Looking ahead, Ms Moni is seeking strategic licensing partners to bring the brand into physical product categories that align with its educational and play-based positioning.
Priority areas include the development of a Ms Moni plush doll, interactive educational toy products and apparel including a Ms Moni costume.
The Ms Moni team will be attending the Melbourne Toy Fair – look out for Ms Moni in her yellow dress!
This article also appeared in Edition 53 of The Bugg Report Magazine
