Press Releases

Haven, MGA & Big W Kick Off School Holidays with L.O.L. Surprise! Runway Show

Hundreds of young girls and their families turned up to Macquarie Centre in North Ryde this week to share their combined love for fashion and one of the world’s most popular brands, L.O.L. Surprise!

LOL Surprise

A super fun and free way to kick off the first day of the NSW school holidays, delighted young fashionistas got to experience two professional runway shows featuring dancers modelling the latest collection of L.O.L. Surprise! clothing and accessories inspired by the best-selling collectable toy brand as well as a sneak peek of other exciting new items available at Big W coming in the next few months.

In addition to the fashion shows, children were able to decorate hairbrushes at craft activity stations to take home, snap selfies at the L.O.L. Surprise! photo stand, win big prizes and more – a perfect fun family day out. A global phenomenon with nearly half of all girls aged 3-9 years worldwide owning at least one L.O.L. Surprise! product, it’s no wonder the fashion runway event was such a big hit.

The new L.O.L. Surprise! apparel range is available exclusively at Big W and can be purchased now in store or online here, with new collections coming October and December.

Follow the fun at #lolsurpriserunwayBigW @bigwaustralia #bigwkids

For licensing opportunities for L.O.L Surprise! in Australia and New Zealand, contact Anna Dupree from Haven Global.