This December, Hello Kitty fans have a brand-new reason to visit Meeq at the Westfield shopping centre, one of Sydney’s premier shopping and tourism destinations. In collaboration with global brand owner Sanrio, innovative retailer Meeq, and premium manufacturer Jasnor (Australia), a new Hello Kitty and Friends Shop-in-Shop in Australia officially opened its doors inside the Mini Meeq store on 4th December 2025!
Designed by Jasnor exclusively for Meeq, this immersive shop-in-shop brings the world of Hello Kitty and Friends to life with a stunning floor-to-ceiling fit-out. From kawaii wall graphics to themed installations, every detail has been created for the ultimate Hello Kitty fan experience.
Adding to the excitement, the store also launched an exclusive Hello Kitty Australiana plush collection, available only at Meeq stores. This special range reimagines Hello Kitty in adorable Koala and Kangaroo outfits, crafted in premium, butter-soft plush fabric that perfectly complements Meeq’s high quality aesthetic. The collection includes multiple sizes – from an 11cm keyring plush, to 25cm and 50cm plush toys, right up to an impressive 120cm giant plush – making it a must-have for all Hello Kitty collectors and fans.
“Creating the Hello Kitty and Friends Shop-in-Shop has been such a rewarding experience,” says Kyra Pashley, Brand Manager at Jasnor. “I have adored Hello Kitty ever since I was little and now, I’ve had the privilege to work on a Hello Kitty Shop in Shop for all ages to enjoy!”
James Thurlow, CEO of Jasnor, added: “This project represents the very best of collaboration – with Sanrio, Meeq, and our Jasnor team all working hand-in-hand to deliver something truly unique. We’re proud to be part of bringing Hello Kitty and Friends to the fans and creating a destination worth visiting.”
The opening of the Hello Kitty and Friends Shop-in-Shop in Sydney is only the beginning. Jasnor has confirmed plans to expand the concept to Melbourne in 2026, continuing its mission to bring the fun of global brands to Australia in exciting new ways.
The new Hello Kitty and Friends Shop-in-Shop at Westfield is set to be a highlight for fans, shoppers, and tourists – a place where nostalgia, design, and innovation come together. Shoppers can also enjoy exclusive Hello Kitty and Friends gift bags and tissue paper gift wrap this Christmas!
This article also appeared in Edition 52 of The Bugg Report Magazine
