Jasnor Australia — Home To Iconic Brands & Characters

Jasnor is a leading distributor and manufacturer of popular licensed toys and gifts, offering an extensive line-up of highly sought after brands across multiple product categories which include pre-school toys, gifts for baby, infant feeding, plush and stationery collections. Their distribution and manufacturing portfolio includes iconic brands and characters such as Pusheen the Cat, Bluey, Disney Baby, Beatrix Potter, Claris the Chicest Mouse in Paris, The World of Eric Carle, The Gruffalo, Paddington Bear, Sesame Street and more.

Renowned for offering evergreen brands, Jasnor’s 2024 product line up at Toy Fair includes many familiar faces and as well as exciting new brands to bring freshness to your shelves for the New Year.

In partnership with Merchantwise, Jasnor was thrilled to launch a Teletubbies collection of Talking plush in December 2023, with the range promptly selling out before stock arrived! The Teletubbies foster the imagination of audiences young and young-at-heart in a wonder-filled world with joyful exploration, visual anticipation, and silly surprises while embracing their own offbeat quirkiness and diversity. Currently airing on Netflix, the re-modelled episodes from the original series, see friends Tinky Winky, Dipsy, Laa-Laa and Po enjoy wonder-filled adventures as they learn and grow.

A brand new range of Numberblocks and Alphablocks electronic learning aids are arriving in March, rounding out Jasnor’s growing collection of ELA formats for preschoolers. Launched on Netflix in May 2020, Numberblocks is a BAFTA awarding winning revolutionary maths brand created by Joe Elliot and made by Blue Zoo Animation Studios. The show uses humour, music, inventive animation, delightful characters and engaging storylines to show children under the age of 6 how numbers really work. The animations are even incorporated into Australian school curriculum, so the new range of 4 ELA’s is destined to be a popular choice for parents looking to foster a love of learning at an early age.

Expanding their nursery category, Jasnor is excited to add brand new infant ranges from Harry Potter, Sesame Street, Paddington, The World of Beatrix Potter and Disney’s The Lion King to their already stellar line up of highly sought after brands.

With popular characters reimagined in various nursery formats including comfort blankets, developmental activity toys, soft books, wooden toys and puzzles and playsets, these instantly recognizable and beloved brands are the key to strong sales in 2024 as consumers will be less risk averse and opt for familiar, tried and tested brands.


This article originally appeared in Edition 47 of The Bugg Report Magazine