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Mr. Men Little Miss Celebrate 50th Anniversary with Vote for New Characters

In a world-first, fans will have the chance to cast their vote from a selection of new diverse faces and help decide on two new characters, in order to shape the next 50 years of the brand.

A family favourite for 50 years, there’s a Mr. Men Little Miss character (or two!) inside us all, with a diverse cast of over 90 beloved characters to discover. For the first time ever, the general public will be able to decide the next characters to be turned into classic Mr. Men Little Miss books. We all have a multitude of different personality traits and with a diverse cast of over 90 characters to choose from, now is the time to Discover You.

Fans can vote for their favourite at www.mrmen.com and voting closes on the 31st March, with the winners announced later in the year.

The characters each have a new, unique personality, just like you, which one is yours?

Mr. Men Little Miss

Whether you have an inner sense of zen like Mr. Calm, are always putting others first like Little Miss Kind, have the heart of a lion like Little Miss Brave, have a can-do attitude like Mr. Brilliant or are full of zest like little Miss Energy, there’s a part of a character inside everyone, so head online to Discover You and vote for your favourites.

“The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world. Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which 2 are chosen.”

Alastair McHarrie, Sanrio Licensing Director

When the late Roger Hargreaves created the Mr. Men character, Mr. Tickle, in 1971, the book went on to sell a million copies in just three years. Adam Hargreaves, son of the original creator adds: “It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.”

Adam Hargreaves — Son of the Original Creator

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