Press Releases

Paramount Brand Holdings and the emoji company Partner to Develop a Delicious Range of Shaped emoji® Perfumes

HAMBURG, GERMANY (April 11th, 2019) – Premium fragrance brand Paramount Brand Holdings, LLC has partnered with emoji® – The Iconic Brand to bring the iconic lifestyle brand to life through scent. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent.

The new fragrance range will include a variety of expressive emoji® shaped perfumes and multiple Gift Set collections. The line’s debut at ECRM Orlando earlier this year was extremely well received by major retailers across the country. The initial range will include 50ml Eau de Toilette spray bottles and 3-piece gift sets (made up of body wash, lotion and an Eau de Toilette spray), all set to launch Holiday 2019 across multiple retail and online channels.

“Both Paramount Brand Holdings LLC. and emoji company are thrilled to enable consumers to express themselves via scent,” said Mike Barbanel, Vice President Paramount Brand Holdings, LLC. “Paramount Brands is an industry-leading expert and our debut collection really speaks for itself – bringing the emoji® brand to life through 3D-shaped bottles and fun scents.”

“Paramount Brand Holdings is a leader in the fragrance category, with best-in-class relationships across retail,” says Marco Hüsges, CEO and Founder of the emoji company. “This is a wonderful partnership that perfectly captures the DNA of the emoji® brand, and which will surely delight consumers of all ages”.