Peter Alexander’s latest collection has real street cred… Sesame Street that is! Big Bird, Elmo, Cookie Monster and the rest of the Sesame Street gang are back at Peter Alexander – ready to send you off to sleep in style!
In celebration of Sesame Street’s 50 Anniversary this year, Peter Alexander has once again brought all your beloved characters to life, this time in a limited edition retro collection! The collection includes nearly 60 SKUs of fun, bright, fuzzy goodness for every member of the family… even the four-legged kind! The collection kicked off officially in-store on Tuesday 12th August, and is being supported by window displays and vast social media activity.
2019 marks the 50th Anniversary of Sesame Street, with Australian kids having grown up with Cookie Monster, Bert and Ernie, Grover and the rest of the Muppets for literally generations! To celebrate, Haven has once again collaborated with Peter Alexander for a capsule of womens, mens and kids pyjamas and accessories – even for dogs! Featuring the tag line “I was raised on the Street”, the 55-piece collection features Peter’s take on heritage artwork of the beloved brand’s most familiar and iconic characters.
“The execution of this promotion is exceptional and we are so excited,” said Yvonne King, Director of Haven Global. “I was raised on the street marks the fourth collaboration between Peter Alexander and Sesame Workshop and once again Peter and the team have brought a completely different look to the collection. We might be celebrating Sesame Street’s 50th Birthday, but this range is definitely about being playful and keeping young at heart, and that’s what the Muppet family is all about”.
“Hanging out with the Muppets on Sesame Street a number of years ago is still one of my all-time favourite memories and it was a lot of fun having them on set again for this campaign,” said Peter Alexander. “It’s exciting to be able to share in the celebrations of 50 years of fun on the Street and bring the whole family my latest collection”.
The collection is available in-store and online now while stocks last. Fans can look out for more celebrations for Sesame Street’s 50th Anniversary around Australia over the summer.
For licensing enquiries on Sesame Street in Australia and New Zealand, contact Diana Markezic from Haven Global on +61 3 9015 6688