For more than a century, Toy Fair® has been the meeting point where the global toy business comes together to chart the future of play. From 14th–17th February 2026, the world’s toy community will once again descend on New York City’s Javits Center for four packed days of product discovery, deal-making, and industry networking.
Covering an area equal to eight football fields, Toy Fair spans every category imaginable — from dolls, action figures, and collectibles to STEAM products, outdoor toys, and the newest licensed ranges. Global powerhouses including LEGO, Mattel, Hasbro, Spin Master, and Crayola will be joined by a new wave of talent making their debut in Launch Pad, the show’s platform dedicated to start-ups and inventors.
But Toy Fair is about more than what’s on display. It’s about what’s shaping the industry next. Trends such as the booming kidult market, digital-to-physical crossovers, sustainability initiatives, and screen-free play will all be on show, giving visitors a first-hand look at where consumer demand is headed and who is leading the charge, particularly in the North American market.
The 2025 event drew attendees from nearly 100 countries, with 21 of the world’s 25 largest toy retailers represented alongside hundreds of independent and mid-sized outlets. Nearly 250 first-time exhibitor underscored Toy Fair’s role as both a launchpad and a global stage for innovation.
“From gaining visibility with buyers and media to networking with peers and accessing unmatched educational programming, Toy Fair offers opportunities you simply won’t find anywhere else,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association™, organiser of the event.
Looking ahead to 2026, highlights will include:
- Toy Fair University: Expert-led educational sessions will return with insights on licensing, consumer behaviour, brand protection, and more. The speaker lineup will be announced in the coming weeks.
- Global press reach: Each year, close to 1,000 media representatives — from major outlets such as The Wall Street Journal, BBC, and Good Morning America to influential digital creators — cover the show, amplifying trends worldwide.
- Reimagination Awards: The show’s Visual Merchandising Initiative will once again celebrate exhibitors who push the boundaries of booth design and creativity and capture the attention of show attendees and media alike.
Planning your trip begins now. Registration is open to the trade at ToyFairNY.com. Book hotels through onPeak, Toy Fair’s exclusive housing partner, for the best rates near the Javits Center; explore visa resources for international travellers, and map your personalised schedule with the Toy Fair mobile app.
Whether you’re aiming to enter the U.S. market, strengthen global business ties, or scout the next big idea, Toy Fair® 2026 is where it all begins.
Toy Fair New York takes place 14–17 February 2026 at the Javits Center, New York City.
Visit ToyFairNY.com to register.
This article also appeared in Edition 51 of The Bugg Report Magazine
