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Press Releases

Brand Licensing Europe to Relocate

UBM is relocating Brand Licensing Europe (BLE) to ExCeL London from 2019 as part of the organiser’s ambitious strategy to evolve the show, attract even more European licensees, retailers and licensors and improve the customer experience for both visitors and exhibitors. The organiser was attracted by the accessibility and flexibility of space at ExCeL, as […]

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Interviews

Anna Knight to Deliver Brand Licensing Europe in London

The Bugg Report checked in with Anna Knight, UBM’s new Brand Director for Brand Licensing Europe (BLE), just prior to the show in October 2017. BLE is by the numbers the second largest licensing event in the calendar year. The most significant category of character & entertainment licensing is worth $38 billion in Europe and […]

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Press Releases

BLE Shines Light on Adult Licensed Products with Revamped Showcase

Brand Licensing Europe (BLE) will shine a much-needed spotlight on the huge diversity and creativity of adult licensed products through its revamped Product Showcase in this year’s Brands & Lifestyle Zone. More than 20 exhibitors are donating over 150 highly innovative licensed products representing 60 brands and many, many categories – from apparel and accessories, […]

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Press Releases

BLE Announces 2017 Brands & Lifestyle Seminar Programme

Brand Licensing Europe (BLE) has announced a vibrant Brands & Lifestyle seminar programme for 2017 featuring some of the biggest brands and businesses in the industry, from the V&A, Imperial War Museum and The National Gallery, to Penguin Random House, The Smiley Company and Beanstalk. Highlights include an intimate ‘In conversation with’ interview with the […]

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Press Releases

Brand Licensing Europe Announces Major Gaming Focus for 2017

Brand Licensing Europe (BLE) organiser UBM has revealed that in recognition of the many opportunities the gaming industry affords, it will be a significant theme at this year’s event. New for this year comes a dedicated Gaming Activation Area, which will provide attendees with the chance to gain an insight into just some of the […]

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Articles

Observations from Licensing Expo 2016

Licensing Expo 2016 saw 16,000 Industry Professionals converge on Las Vegas with 5,000 brands on display and 460 exhibitors from 150 countries, who provided an upbeat atmosphere to coincide with record temperatures in excess of 100 degrees Celsius. After some thought in the weeks post-show, here are a couple of things that caught my eye […]

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Articles

The Buzz From Brand Licensing Europe 2015

Thinking about what to write about in my Brand Licensing Europe (BLE) wrap-up this year was interesting. You see, I spoke to many people about the show, and some were of the opinion that it was quieter and others that it was busier. My take is that it was equal to, if not buiser than […]