The Bugg Report
As the brand licensing business becomes more international and the expectation from the new consumer groups focuses more attention on the offer to them, our industry is being drawn to deliver a much more compelling proposition. Simply striving for low prices is becoming a diminishing avenue of return for retailers around the world and for […]
Whilst over in the US for the recent Licensing Expo in Las Vegas, The Bugg Report team visited a number of US retail outlets and below are some of the key observations. World class merchandising and POS executions US retailers still lead the way with exciting and captivating retail in-store executions to drive product sales. […]
As an independent, we spend considerable time in the marketplace understanding where retail is heading and what brands are delivering in the market. The marketplace is basically unrecognisable from five years ago. The lightning fast changes in how people consume information and product has continued to challenge all of us over recent times. It’s fair […]
For those who sell consumer goods to bricks and mortar (B&M) retailers, it is impossible to escape the reality of a changing landscape not just in Australia, but also around the world. Each market is currently coping with different phases of transition, which include B&M, online, omni-channel and vertically integrated platforms. One thing is clear… […]