The Bugg Report
For 50 years, Sesame Workshop has provided support for children and families around some of the most challenging situations in their lives. Many of these situations create great uncertainty — and while we don’t always know what to expect, we know that our Sesame Street friends have the power to convey simple strategies and messages […]
The Bugg Report recently had an opportunity to speak to Will DePippo, Director, Asia Pacific – International Media & Education Business at Sesame Workshop. Following up on an amazing 2018; we covered a range of topics including highlights from 2018, the Sesame Street brand and what it means to the world, Julia and the work […]
It all began in 1969 on a street where colourful Muppets and humans lived – and learned – side by side. Today, 50 years later, Sesame Workshop, the nonprofit educational organisation behind Sesame Street, announced a yearlong anniversary celebration to mark the occasion. Throughout 2019, Sesame Workshop will bring people together around the timeless lessons that Sesame […]
As part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel its master toy licensee in the region. In addition, as part of the new licensing agreement, the furry residents of Sesame Street will be featured in Mattel’s Mega Bloks®-branded preschool construction sets across the United States, Canada, and Latin […]
The Bugg Report recently had the chance to sit with Gisela Abrams and interview her on all the latest updates from the world of Sesame Workshop. Gisela, it’s been several months since you announced your regional partnership with HeadStart for toys in Australia & New Zealand. Can you provide us with an update on this? […]
Sesame Workshop has announced that Ed Wells has joined as Head of International Media and Education. In this role, Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, the GCC, Latin America, and Asia Pacific. He will oversee all production, distribution, themed entertainment, education and licensing businesses for the Workshop across these regions. […]
The Bugg Report sat down with Gisela Abrams prior to Licensing Expo to learn about all the latest updates from Sesame Workshop including toys, promotions, TV and the introduction of a new character to the Sesame Workshop gang. Gisela, will your recent regional partnership with HeadStart for toys in Australia & New Zealand lead to […]
Sesame Street has a rich and longstanding history here in Australia and New Zealand, dating back to 1974 when it first launched in our region. Gisela Abrams has been an important conduit for the brand for much of this time. She has passionately steered the brand through many changing market conditions and it can be […]