The Walt Disney Company Consumer Products team in Australia and New Zealand recently hosted their annual B2B Franchise Update and Showcase, giving a sneak peek at upcoming content and plans across Disney, Marvel, Star Wars and 20th Century Studios franchises, we can expect in 2025.
Attendees included both licensees and retail partners. The theme was “Innovate Together”, demonstrating that the Walt Disney Company is built on the spirit of creativity, leading what’s new and what’s next. Attendees were told that together with their partners, they strive to continue to put the audience at the centre of all that they do; crafting stories, products and experiences which resonate and cater to evolving needs.
2023 Mousecar Awards
The 2023 Mousecar awards — Disney’s recognition awards program — were also presented at the event and a big congratulations to the following winners:
- Marketing Excellence — Westfield for their Disney 100 campaign
- Best Local Product — Peter Alexander for Disneyland
- Product & Retail Innovation — Alquemie for Nat Geo Stores
- Publishing Licensee of the Year — Scholastic
- Consumables Licensee of the Year — Kimberly Clark
- Toy Licensee of the Year — Headstart
- Softlines Licensee of the Year — Cotton On
- 2023 Licensee of the Year — EB Games / Zing
Special awards were also presented to Lego, Caprice Australia and Woolworths to recognise the extra efforts and incredible partnership they provided that helped bring Disney100 to life for consumers during their milestone year.
