The Wiggles 2023 Brand Update

The Wiggles held their 2023 Brand Update on Monday March 6th during the Toy Hobby & Licensing Fair which featured Managing Director, Luke Field.

The Wiggles
The Wiggles 2023 Brand Update

The event included many updates surrounding The Wiggles who are now more diverse, more popular, and more iconic than ever before!

Live Events

  • Projected over 400,000 ticket sales for 2023
  • Concerts in all Australian metro cities, plus extensive regional tours — The largest touring footprint of any music act in Australia


  • NEW TV SERIES ‘Ready, Steady, Wiggle!’ premieres March 13 on ABC Kids (S4, 26x 11 min new episodes)
  • NEW TV SERIES ‘Get Ready to Wiggle!’ Broadcast Q3 2023 (26x 11 min new episodes, currently in production) + an additional new 26x 11 min new episodes Broadcast Q4 2023.


  • Most streamed children’s music act in the world.
  • 2nd most streamed local Artist in Australia, across all genres.
  • Multiple new recordings in production including Nursery Rhymes, Lullabies, Halloween, Christmas, Ballet & Country themed albums scheduled for release in 2023.


  • Forthcoming collaborations with Pinkfong (Korean animation production, of Baby Shark fame)
  • The Wiggles YouTube channels received over 2 million views, and 1 thousand new subscribers each day.

Children are our inspiration Education is our goal Music and movement is our way!

The Wiggles’ guiding principles

The Wiggles
Who’s in The Wiggles House?