Toy Networx holds a Global Master Toy License for all toy product (excludes science and puzzles) and this key move is a natural progression as part of the Toy Networx relaunch program.
Earlier this year Toy Networx announced a strategic partnership with Hinkler Books and are now announcing this deal with Australian Geographic. Toy Networx progressed significantly in the last 18 months, with a complete turnaround and relaunch strategy currently in process. The Australian Geographic (Aus Geo) deal will help the business continue to expand their already significant range while staying true to their heritage. Toy Networx is a one-stop-shop for all retailers large and small and this new deal cements Toy Networx’ almost 30 year history even further.
The market can start to get excited for the new fresh innovations to come across many categories. Toy Networx currently have over 80 SKUs in development with a broader plan to increase this further within the coming months. The business operates as a complete end-to-end process from manufacturing to distribution, while maintaining the ability to still break cartons and supply everyone from the corner milk bar through to the majors.
“I am really excited to announce our new deal as the global master toy license holder for Australian Geographic. This is a key move for us but at the same time, a natural progression as part of the Toy Networx relaunch program and a perfect fit for our customer base. As a business, we are close to 18 months into our three year relaunch plan; and this exciting deal cements Toy Networx as a key supplier within the toy industry. We are very much looking forward to presenting innovative and environmentally friendly new products to the wider industry. We have some amazing new product lines almost ready to launch with a key focus on environmental responsibility. Toy Networx has the unique ability to reach all manner of retailers large and small, from online stores to traditional bricks & mortar stores, independent toy stores & news agencies, to major retail chains and everything in between.”
Toy Networx CEO Jonathan Byrnes
“Australian Geographic are excited to be working with Toy Networx to develop a range that reflects our brand and values, encouraging learning through play, discovery, adventure, and a love of nature. I’m particularly pleased with some of the more sustainable and environmentally responsible options we have been working on in the range and will continue to develop.”
Australian Geographic Managing Director Jo Runciman
About Toy Networx
Toy Networx is almost 30 years old and supplies and represents all of the key toy, game, craft, books, puzzles and many more lines across Australia. Toy Networx are a traditional cash and carry wholesale distribution business located in Reservoir Victoria.
About Australian Geographic
Australian Geographic captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography in print and online. Their team of journalists, photographers and editors seek to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. Australian Geographic supports conservation, adventure and community projects through its charitable foundation, the Australian Geographic Society.
