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Australia Leads the Way for “Love, Diana — The Princess of Play”

YouTube was founded back in 2005 and now, 15 years later, the service offers content creators a platform to build a business creating original content that is instantly accessible to over 2 billion users worldwide. Along with this trend towards dedicated channels for content creators of all sorts, the kids genre has become especially popular […]

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Building Resilience During Our Pandemic World — by Pinky David

‘Pivoting during this pandemic’ is arguably the most frequently used phrase during our surreal days of COVID-19. As corporate executives and business owners, we all have been challenged to be forward-thinking and creative. We are reminded, time and again, that building resilience is key today, and would be the necessary quality. In Sheryl Sandberg’s book […]

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A View From Japan in 2020 — by David Buckley

Like most of the world, Japan is struggling along and trying to cope with the Pandemic. As the seriousness of the crisis began to make itself known, Japanese lawmakers swiftly concluded that many of the steps being considered or taken in other countries (obligatory wearing of masks, travel restrictions, stay at home orders, etc.) would […]

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Checking in with Retailers — October 2020

We thought it would be a great idea to check in with a couple of retailers to see what has been happening and how they have adapted to the new world. So here it is, some interesting insight from Andre Reich at The Reject Shop and Nikki Yeaman at CostumeBox. Since this unexpected challenge impacted […]

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The Deserted Schoolyard — by Richard Gottlieb

What It Means for the Toy Industry and For Kids How will children spread the word about new movies, television shows, video games, and, yes, toys, with their social network out of operation? I like to call the schoolyard the playground social network. Its a place where children gather before school and during recess to […]

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Egeez Look to Disrupt The Licensing Industry

Egeez is the world’s 1st official licensing marketplace dedicated to shipping your merchandise and food globally. A tech-driven, entergaging (Entertaining + Engaging) marketplace for licensed products geo-located will help boost products visibility worldwide. While the Ai technology predicts fans IP statistics per region to showcase the best products from within that region. Egeez plans to […]

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Welcome to Impact Merch. New Name. Same Great Service.

Known originally as Impact Posters, we have been a leading supplier of licensed merchandise for over 30 years. Since then we’ve become so much more that we need a new name! Impact Merch. We work with all retailers — from the largest Australian & New Zealand chains, to Mum & Dad shops via our national […]

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Squatter to Fly with New Growth Plan

Squatter’s focus on sheep farming reflects the inextricable link between this industry and Australian history more broadly. Since 1797, wool has been central to Australia’s economy, agricultural practices and to the collective consciousness of its people. Early settlers soon discovered that with its infertile soil and dry climate, Australia was well suited to the production […]

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The Australian Toy Association Serves The Industry In Many Important Ways

The annual Toy Fair is the premier Toy industry event in Australia and members of the ATA benefit from a generous discount to exhibit. The fair which sees over 5,000 people through the door attracts both international and domestic visitors, all with the aim to do business and network over the 4-day event. The coveted […]

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Why Advertising Is More Important Than Ever?

COVID 19 is changing the way we shop, the way we evaluate the things we buy, the time we spend deciding if we really want to buy and what we buy. More than ever before, how we connect and engage with the consumer will have a direct impact on the success of our business. More […]