Wednesday — January 19, 2022

U. Games Australia is Gearing Up For Its Biggest Year Yet!

2020 brings exciting new licenses, board game developments and a whole new look for the business – which can all be seen at Stand L21 at the 2020 Australian Toy Hobby and Licensing Fair in March.

The recent announcement of U. Games Australia’s fresh new look ushers in a year of local and global events for the Australian arm of the University Games Corporation.

In January, UG Studios, a livestreaming, high-octane content channel dedicated to games and puzzles, will offer a series of interviews, game shows, game reviews and game demos to game players and game buyers around the world. With correspondents in San Francisco, London and Sydney, there will be three different accents to listen to on a dedicated YouTube channel.

U. Games Australia

At The Australian Toy Hobby and Licensing Fair in March, visitors will have the opportunity to preview the year ahead. Bestselling games such as Stupid Deaths and 5 Second Rule will be expanded with companion titles – which will be sure to grow retail board game sections.

The highly popular Australian ABC TV quiz show Hard Quiz, hosted by Tom Gleeson, is also being adapted into a board game. Players can enjoy over 1300 real questions from the show as they move through an Expert Round, Tom’s Round, People’s Round and a final Hard-off.

With a focus on fun and learning through play, U. Games Australia will also be expanding their games and puzzles range for children. New games include Dog Man, Attack of the Fleas – based on the globally bestselling book series by Dav Pilkey. For pre-schoolers there are new developments in the First 100 and The Wiggles brands.

STEM (Science, Technology, Engineering, Maths) is also a core focus. With key brands Wild! Science and National Geographic, retailers can find quality science kits across a variety of topics – making it simple to coordinate powerful science sections in store.

Andrew McCosker, newly appointed Managing Director of U. Games Australia, is looking forward to an eventful 2020 – “We have a very passionate and dedicated team who are pumped to showcase our latest and greatest. We’re anticipating big things and we’re really looking forward to seeing everyone in Melbourne!”

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