It has been quite some time since The Bugg Report had the chance to sit down and speak to the Director of Showtime Attractions, Keith Brown. The last time we did speak to Keith, he had just launched the Sesame Street Circus Spectacular, which was soon after put on hold due to world issues that have now gone on for close to two years. It is however very encouraging to see that the Sesame Street Circus Spectacular has now returned and it looks like Showtime Attractions will also return stronger than ever. We recently had the chance to ask Keith some questions about the last two years, the circus, the Showtime Attractions portfolio of brands and what is coming up towards the end of 2021 and leading into 2022.
Showtime Attractions has the Australian rights to deliver the latest and most iconic licensed characters in family entertainment and delivers events nationally and internationally. Showtime Attractions enjoys strong business relationships with major worldwide brands, including: Sesame Street, DreamWorks, Illumination, NBCUniversal, ABC, BBC Studios, Nickelodeon, and many others.
Hi Keith, it is good to speak to you again after a long period of uncertainty in the world. How are things at Showtime Attractions from an overall perspective?
Well all I can say is that Showtime Attractions has made it through the toughest 24 months that I have ever encountered in the entertainment business. We were very lucky to have many loyal staff that supported us through this pandemic and for that I am very grateful. There were many licensors that also reached out to assist during these difficult times and for that I would like to thank them and their staff.
So Keith, the Sesame Street Circus Spectacular is now back in full swing, how is it all going?
Due to the global pandemic and state restrictions throughout 2020/2021, our initial two year contract that we initially had with Sesame Street for the Circus Spectacular event meant we were only able to be on the road with shows for 6 months during that time. Haven Licensing have been amazing in their assistance to help keep the show on the road during this time. With a new three year contract and Australian tour in place, the show will re-open on the 1st December 2021 with Sesame Street Circus featuring a Christmas twist and then we will be touring Sydney locations for the next 12 months and then moving the show up to Queensland.
You work with many licenses so I am curious to hear about your current portfolio and what are some highlights?
Even though things have been quiet, we have been working hard to keep up with market trends and what’s on offer. I can advise that we have many new productions on their way in 2022…
- Jurassic World Dominion
- Blue’s Clues & You!
- Minions: The Rise of Gru
- Care Bears
- Gabby’s Dollhouse
- And a new exhibition to arrive very soon
I assume it will be a busy end to 2021 for Showtime Attractions. What is coming up over Christmas and New Year that people can look forward to seeing?
Showtime Attractions is coming back fast throughout this busy period! Our shopping centre clients are investing in entertainment to welcome back shoppers. Christmas is shaping up to be a very positive and exciting event season for Showtime Attractions Australia wide.
So how do you see 2022 shaping up for Showtime Attractions?
2022 has all the indications of being a very successful year for Showtime Attractions and our upcoming events.
What’s the best way to get in touch with Showtime Attractions, both for events and collaborations?
First port of call would be to contact our head office in Melbourne or email us. Our team can then put you in touch with one of our state sales representatives!
(03) 9770 8000
showtime [@] showtimeattractions.com.au