Welcome to Edition 46 of The Bugg Report Magazine where we speak with Jazwares SVP of Global Licensing, Sam Ferguson about the continued growth of the Squishmallows brand.
This is the final edition of The Bugg Report Magazine for 2023. With the 2024 Toy Hobby & Licensing Fair now being held from 11th — 14th February, we are busy working on our Bumper Print Edition to be available at the fair. If you would like to feature your products in Edition 47 at Toy Fair, please reach out to learn more about what options we have available.
As we are sure that you are now aware, the Toy Hobby & Licensing Fair will have updated opening and closing times for February 2024, which are outlined below:
- Sunday, February 11 — 9am to 5pm
- Monday, February 12 — 9am to 6pm
- Tuesday, February 13 — 9am to 6pm
- Wednesday, February 14 — 9am to 1pm
Speaking of this edition of The Bugg Report Magazine, first up you will find an update from Alice Sanderson about the upcoming Toy Hobby & Licensing Fair and regular columns from Ian Downes (According to Downsey) and Isabel Wu (The New Age of Digital).
We then have an exciting release about Bluey’s World, a ground-breaking immersive experience which will open in August 2024, exclusive to Brisbane, Queensland.
We take a look at the announcement from MGA Entertainment and Crayola who have announced a multi-year agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand.
Dean Salakas has written a follow-up Retailer’s Diary column, which details his Shoppable Mirrors Trial and what he learned from it. Finally we have an update from The Toy Association has highlighted the Trends Driving Holiday Toy Sales.
This article is also featured in Edition 46 of The Bugg Report Magazine
