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Winners of Licensing International Asian Awards 2020 Unveiled

The Licensing International Asian Awards ceremony, which used to be held at the Hong Kong International Licensing Show, was moved online for 2020. This year’s Awards feature 64 nominees across 13 categories judged by a panel of Asian licensing experts from all areas of the industry, followed by voting from the licensing community.

Licensing International Asian Awards Winners — 2020

Asian Property of the Year
B.Duck
Semk Products Ltd.

Corporate Brand / Lifestyle Property of the Year
Mickey Mouse (Year of the Mouse)
The Walt Disney Company (China) Ltd.

Digital Property of the Year
Honor of Kings
Tencent

Entertainment Property of the Year — ANIMATED
FROZEN II
The Walt Disney Company

Entertainment Property of the Year — LIVE ACTION
Street Dance of China
Alibaba Culture & Entertainment Group

The Newcomer Award
Donglaiye
Shanghai Donglaiye Brand Management Co., Ltd.

Licensed Promotion of the Year
Jingdong World Museum Super IP Day
The Metropolitan Museum of Art, National Gallery, Victoria & Albert Museum, Museum of Fine Arts, Boston / JD.com

Location-Based or Experiential Initiative of the Year
Yu Garden Mickey Lantern Festival
The Walt Disney Company (China) Ltd. / Shanghai Yu Garden Huadeng Culture & Creative Group Ltd.

Retailer of the Year
FUJIAN LIXUN GROUP CO., LTD
B.Duck

Licensee of the Year — Apparel/Footwear/Accessories
Chow Tai Fook Jewellery Co., Ltd.
LINE FRIENDS / Chow Tai Fook LINE FRIENDS Series

Licensee of the Year — FMCG
Procter & Gamble Company
Mickey Mouse (Year of the Mouse) / SK-II Facial Treatment Essence Celebrating Disney’s Mickey Year of the Mouse

Licensee of the Year — Housewares/Novelties
Razer
Doraemon / Doraemon 50th Anniversary Limited Series

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