BBC Studios and the LEGO Group have revealed a highly anticipated new range of playsets expanding the Bluey portfolio across LEGO® DUPLO ®, LEGO 4+ and LEGO 5+ before they hit retail next month. The four new sets for ages 2 – 5+ years, will launch globally from June 1, 2026, and will provide even more opportunities for families to play and connect with Bluey and her family and friends, whilst bringing the world of Bluey to life through LEGO play.
The latest additions to the LEGO Bluey range build on the partnership’s mission to bring families together through play, drawing on Bluey’s annual brand theme Playdates with Friends and expanding the offering across LEGO DUPLO, LEGO 4+ and LEGO 5+. With a variety of build-and- play experiences inspired by the show, the new sets encourage creativity, storytelling and shared moments, whilst supporting the development of key emotional and cognitive skills.
Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said:
“Following the incredible response to our first LEGO Bluey sets, we’re thrilled to expand the world even further with four new additions to the LEGO® DUPLO® and LEGO Bluey portfolio. These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”
Michaela Edgerley Stovicek, Global Head of Preschool Audience at the LEGO Group, added:
“Bluey captures the joy of everyday family moments and that makes it a perfect match for LEGO building and play. With these new LEGO Bluey preschool playsets, we wanted to bring those familiar stories, characters and shared moments of fun to life in ways that inspire creativity, connection and playful storytelling for families and young builders everywhere.”
The new LEGO DUPLO Bluey and LEGO 4+ and 5+ playsets are available to purchase from June 1st 2026.
