Spawnpoint Media Job Advertisement — Licensing Manager

Who We Are:

Spawnpoint Media makes content for the modern age, creating premium gaming and live-action content for young people and families across YouTube and connected platforms. With billions of views globally, our brands are built on trust, creativity and joy. As our IP rapidly scales, consumer products and licensing are a core pillar of our long-term growth strategy.

Who You Are:

You are a mid or senior licensing leader with a proven track record of scaling entertainment or family friendly IP into successful retail and licensing programs. You thrive in fast-moving, creator-led environments and are excited to own our licensing activity from the ground up.

What We Are Looking For:

Spawnpoint Media has built a number of rapidly growing IP, including Milo & Chip which reaches millions of Gen Alpha viewers globally each month, with watch time minutes in the billions alongside giants like Bluey and SpongeBob. As this IP explodes we’re seeking an experience Licensing expert to leverage this IP into a global merchandise business.

This is a foundational role – you will need to use your experience in licensing IP for youth audiences with a robust understanding of the Milo & Chip brand and other SPM IP to turn this high-growth digital IP into a global consumer product engine across toys, softlinks, games, publishing, apparel, digital products and emerging categories.

The Opportunity:

You will own the end-to-end licensing strategy for Spawnpoint Media IP – from negotiating licensing agreements within the ANZ market, to engaging and managing local agencies in other global regions.

This role combines strategic vision with hands-on execution and will suit someone excited to build a licensing function within a creator-led, fast scaling business.

Key Responsibilities

Retail & Channel Development

• Develop relationships with major mass retail, speciality and ecommerce partners across Australia and priority territories.
• Lead negotiations across distribution, retail programs and commercial frameworks.
• Shape retail and marketplace strategy in partnership with marketing & exec teams.

Licensing & Commercial

• Own the end to end licensing activity for all Spawnpoint Media IP
• Engage and manage local licensing agents in other global regions (such as UK/Europe, Asia & North America)
• Own all licensing agreements & contracts, adhering to regional regulatory requirements.
• Structure, negotiate and oversee licensing, manufacturing and retail agreements.
• Own royalty structures, minimum guarantees, margin modelling and financial performance.
• Oversee reporting, compliance and audit processes.

Trademarks

• Own all trademarks for SPM IP , with the ability to apply for and manage the trademarks required.
• Be responsible for water tight control of Spawnpoint Media’s IP rights.
• Work with Marketing to develop brand style guides
• Oversee asset management and quality control frameworks

International Expansion

• Research, negotiate and appoint external licensing agents and partners across key territories.
• Navigate territory specific regulations, retail landscapes and cultural nuances.

Finance, Compliance & Reporting

• Own revenue forecasting, budgeting and margin performance.
• Manage licensing contracts
• Provide executive reporting on performance, risk and growth opportunities.

Communication

• Partner closely with Creative andMarketing teams to build brand guidelines for licensees to market products that authentically represent Spawnpoint Media IP and brand values.
• Represent Spawnpoint Media in senior-level discussions with retailers, licensees, platform partners, agents and external stakeholders.
• Represent Spawnpoint Media when travelling to visit international expos and events.

Who We Are Looking For:

We’re looking for a commercially astute, globally minded Senior Licensing Manager who understands how to turn youth IP into a meaningful and scalable business.

You are likely someone who has –

• 8+ years experience in licensing or entertainment IP businesses.
• Significantly contributed to the licensing strategy with a youth, family or entertainment IP brand.
• Negotiated licensing agreements across toys, apparel, publishing or adjacent categories.
• Explicit experience with big box retailers
• Deep understanding of international licensing regulations
• Operated across multiple territories and understands the nuances of international expansion.
• Has deep experience with Trademark management
• Balanced integrity with commercial ambition.

You are comfortable navigating ambiguity, moving fast, and making pragmatic decisions in a scaling environment. You can think long-term about franchise value while executing short-term retail programs.

Importantly, you understand the pace of digital-native brands. You appreciate how content performance, audience behavior and data insights can directly inform product category expansion and launch timing.

This is not a typical ‘licensing administrator’ role. This is a build role – for someone excited to architect something global from the ground up. Is this YOU?

Click here to apply online or contact Daryl Tinworth via the details below: