Good Life Fashion, part of United Trademark Group Ltd. and emoji company are proud to announce the first emoji® mono-branded store opening in Chengdu, China (May, 2019).
With a population of roughly 15 million people, the city of Chengdu is now one of the most important economic, commercial centres in Western China and is key in the retail strategy of any lifestyle player. Earlier in 2019, UTG and the emoji company finalised a short list of locations for its first emoji® retail store in China.
UTG is one of the newest licensees to have joined the emoji® brand universe. “This is an excellent partnership and logical step for us to expand together with UTG into the apparel, footwear, bags and accessories categories” says Marco Hüsges, CEO and founder of the emoji company. Valuable content is essential to drive any brand and our new fashion line will clearly make a statement to consumer in the Chinese market and influence the direction of the further brand development globally” Hüsges adds.
The emoji® brand will allow UTG to further experience an emotional and social connection with its consumers. Both companies are now evaluating other prime locations about its retail expansion and second store opening. UTG’s strong and directly controlled distribution network provides leverage for retail negotiations in prime markets and locations in every province in China. Both companies also plan to cover market demand on the biggest e-commerce platforms.