Licensing Industry Merchandiser’s Association (LIMA) has announced the winners of the 2017 LIMA Germany Licensing Awards during its awards program in Munich. The ceremony was held in conjunction with the Association’s annual Licensing Market event at Hotel Bayerischer Hof, organised by LIMA Germany’s Peter Hollo.
“This year’s award winners are definitive leaders in their respective categories and across the entire licensing landscape. Once again, nominees and award recipients truly exemplify licensing excellence throughout Germany,” said LIMA President Charles Riotto.
The full list of awards winners:
Licensor/Licensing Agency: CPLG Germany
Licensee: Playmobil
Property: Bibi & Tina
Licensed Product: Bibi & Tina Muesli, myMuesli
Promotion: Loyalty Campaign Despicable Me 3, by REWE, Universal, TCC
Retailer: REWE
Sports Brand: Borussia Dortmund – Peanuts Cobranding
Digital Brand: Snapchat
Corporate/Lifestyle/VIP Brand: Die Hoehle der Loewen
Newcomer of the Year: Pummeleinhorn GmbH
Lifetime Achievement Award: Günter Vetter
