ABC Licensing — Market Wrap

ABC Licensing is delighted to be working with two fantastic new properties, Beep and Mort and Muster Dogs, and continuing to work on much loved properties including Play School, Bananas in Pyjamas, The Deep, Gardening Australia, Hard Quiz and many more.


The world of Mollyvale comes alive in all its wonder, charm and fun with Beep and Mort on ABC Kids.

Beep and Mort
Beep and Mort

Based on Windmill Theatre Company’s award-winning theatre show, this puppet-based television series follows the action-packed adventures of Beep, a robot from the stars and Mort, a cuddly creature from Mollyvale. Although they come from worlds apart, they’re the best of friends, as the show balances a joyful reverence for the natural world with an excitement for new technology.

Head of ABC Children’s Content, Libbie Doherty says, “From the minute Windmill pitched the series to us, we immediately fell in love with these two new preschool stars — the unique and incredibly cute Beep and Mort. Designed for the youngest ABC audience this whimsical series will gently ignite their minds and warm their hearts.”

Head of ABC Children’s Content, Libbie Doherty

With new episodes airing weekdays at 8.10am on ABC Kids, ABC iview and ABC KIDS iview, Beep and Mort is sure to become a firm favourite in the hearts of ABC’s youngest audiences, and ABC Licensing is thrilled to be managing the merchandise rights.


Five Kelpie pups, all from the same litter, became the stand-out hit for viewing last summer on Australian television with Muster Dogs the ABC’s top non-kids program on both broadcast and ABC iview with a total audience of 1.83 million viewers*.

Muster Dogs
Muster Dogs

An original format created by Ambience Entertainment and the ABC, Muster Dogs tells the authentic stories of remote and regional farmers as they meet the challenge to train a Kelpie puppy in just 12 months.

ABC Licensing is excited to explore the merchandise opportunities for this hugely popular show, and with Border Collie pups confirmed for season 2 it is sure to continue to be a family favourite.

*Source: OzTAM & RegionalTAM consolidated 28 data, OzTAM VPM data, Q&D Survey

The Deep
The Deep


The aquatic animated adventures of the Nekton family returned to ABC ME for a fourth season of The Deep earlier this year. The program follows a family of underwater explorers who live in a state-of-the-art submarine named the Aronnax as they investigate the mysterious depths of the ocean.

Head of ABC Children’s Content Libbie Doherty said The Deep was an iconic ABC ME series. “Our loyal fans have been patiently waiting for the next adventure full of non-stop thrills, amazing marine life and, of course, the inimitable spirit and humour that The Deep is famous for.” she said.

Head of ABC Children’s Content Libbie Doherty


Our favourites Play School and Bananas in Pyjamas are still very much-loved ABC Kids shows that continue to reach over 50% of pre-schoolers each week. We always welcome enquiries from licensees to work on these wonderful properties. And be sure to look out for Reef School narrated by Emma Watkins coming soon to ABC Kids.

ABC Kids
ABC Kids

For more information on these properties and licensing opportunities please contact: Wendy de Thame at ABC Commercial, dethame.wendy [@]

This article originally appeared in The Bugg Report Magazine Edition 42