The 2023 Toy Hobby & Licensing Fair and Bugg Media

Bugg Media have recently concluded a new partnership with The Australian Toy Association (ATA) for The Bugg Report and The Toy Universe to become the Official Media Partner for the 2023 Toy Hobby & Licensing Fair (TF) in Melbourne, Australia.

Yes, it’s back! It’s been nearly three years since we have been able to experience a physical face-to-face TF in Melbourne, and we are sure that the greater Industry is excited by the opportunity to return to Melbourne in March. There has already been significant planning going on behind the scenes by the ATA, and the 2023 TF will see new innovations which include:

  • The launch of a new ATA Presentation Precinct
  • Market Alley for emerging companies has been repositioned closer to the Meeting Place
  • The famous Gala Dinner will return bigger and better than ever in 2023
  • The introduction of a new award called “Environmental & Sustainability Award”
  • The introduction of a new award called “Judges Choice Kidult Award”

“The ATA looks forward to partnering with Bugg Media in 2023, and as the only publisher dedicated solely to the Toy & Licensing industry in Australia, it just makes sense.”

Alice Sanderson, Executive Manager of The Australian Toy Association

Bugg Media will host a Meeting Lounge to cater for our partners and those wanting to use the lounge during the fair with a Lounge Pass. We also endeavour to bring back the Tuesday morning Retail Breakfast Event with the support of the Industry, so stay tuned.

The Bugg Report, which turns 15 years old in 2023, will sponsor the prestigious Licensing Awards which will form part of the Gala Dinner evening.

Proudly sponsored by Hasbro, the 25 Year Club will also return and provide the opportunity for old friends to meet and enjoy the evening once again during the TF.

Bugg Media encourages retailers of all shapes and sizes to connect with the event and make the effort to attend in March 2023. The show is also an ideal opportunity for promotions companies, FMCG companies, Theme Parks, logistics providers, and those who have a vested interest in Toys, Hobbies and Licensing.

The Bugg Report (Licensing) and The Toy Universe (Toys) will be delighted to cover your news in our magazines. Both magazines will be available at the TF and digitally so don’t miss out on the opportunity to feature your business!

The 2023 TF will open on Sunday 5th of March at 9am and continue through to Wednesday the 8th of March. We hope to see you all there. Come and enjoy the fun!


Bugg Media x Australian Toy Association

This article originally appeared in The Bugg Report Magazine Edition 42

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