The consumer products program for Australian based graphic artist and illustrator, Steven Rhodes, continues to develop via deals brokered by the brands licensing agent — Blue Chip Brands. The collection of nostalgic designs that feature a twist of darkness are already a major success in the USA through youth retailers such as Spencer Gifts and Hot Topic and is now expanding successfully into new territories and new product categories.
Pyramid International inked a multi territory deal for a comprehensive range of products including wall art, giftware, stationery, jigsaw puzzles and door mats as well as apparel for the UK & Europe. T-shirts have recently been launched through UK retailer HMV and are outselling many high profile entertainment brands. Other retailers supporting the brand include FYE and Sunrise Records in North America and Urban Outfitters & Calendar Club in the UK.
The Steven Rhodes Official European online store has just launched in Europe through licensee Yvolve GmbH with an extensive range of designs available across apparel, bags, mugs and tin signs.
Leading US licensee Cryptozoic Entertainment has a selection of card games in development and Goodie Two Sleeves has recently launched fashion T-shirts through online retail in North America. The most recent partner to join the program is PSD Underwear which has acquired global rights for men’s and women’s underwear. Steven Rhodes will join their portfolio of licenses including DC, Warner Bros, Rick & Morty and NASA.
Locally partners include Impact Merch through the Pyramid International global deal and DFM Apparel.
“It’s fantastic to be representing an Australian brand owner and particularly pleasing to be involved in making Steven Rhodes consumer products available in so many other markets worldwide. The brand sold 700,000 T-shirts through Spencer Gifts and Hot Topic alone in 2019 so we are only beginning to scratch the surface with the potential that exists to expand through other product categories and in other territories around the world. It’s ironic that an Australian based license has to gain its’ credentials internationally before being readily accepted in its own backyard but we hope to rectify this over the coming months with the support of some our more proactive and forward thinking local retailers”.
Blue Chip Brands CEO, Anthony Harvey
