Australia’s favourite Kellogg’s cereals have been given a protein-packed shake-up with one of the most exciting collaborations the health food world has ever seen.
In a partnership brokered by brand extension agency, Asembl, Kellanova, the global cereal giant, has collaborated with Macro Mike to launch a limited-edition collection of protein powders inspired by three of the most legendary breakfast cereals of all time: Coco Pops®, Nutri-Grain®, and Froot Loops® for the Australian and New Zealand markets.
Now exclusively online at macromike.com.au the range reimagines Australia’s favourite Kellogg’s cereals into smooth, creamy, 100% dairy-free and gluten-free plant protein blends with over 23g of protein per serve.
Kellanova Senior Manager Global Licensing & Culture Andy Martinek said, “We are beyond excited to bring our iconic cereal brands together with Macro Mike, to delight and nourish consumers in new ways”.
Kellanova Senior Brand Manager Lauren Maddocks said, “This collaboration is all about bringing the flavours of Australia’s favourite cereals into more moments throughout the day. The Macro Mike team have done an incredible job of capturing the iconic taste of Coco Pops®, Nutri-Grain®, and Froot Loops® in a protein powder that’s just as delicious as the cereals themselves”.
Founder and CEO of Macro Mike, Mike Kellett, said, “We wanted to bring something to life that had never been done before. Cereal was such a huge part of our upbringing. It’s indulgent, it’s clean, and it’s the best tasting protein we’ve ever released. This launch is expected to be one of our fastest-selling drops ever, following the viral success of our partnership with Unilever Australia’s Street’s Golden Gaytime in 2024”.
Asembl Managing Director, Justin Watson, said, “An Aussie first for cereal lovers and fitness fans alike, this Kellogg’s and Macro Mike collaboration isn’t just a nod to Australia’s favourite Kellogg’s cereals, it’s a full-blown innovation in flavour, function, and fun”.
Made from premium almond and faba bean protein, the Kellogg’s collection of Macro Mike protein powders, which are crafted and blended in-house on the Gold Coast in Australia, are naturally sweetened with monk fruit and thaumatin.
The collection is available in 400g and 800g bags, bundle packs and limited-edition collector boxes. Alongside single bags, the collaboration includes a hero Mega Box (with all 3 flavours, a limited-edition Macro Mike x Kellogg’s shaker, and premium collector box) plus a Sample Variety Pack featuring 12 x 40g sachets so customers can taste all three flavours before committing to the big bags.
Direct wholesale and distribution across Australia and New Zealand will launch on November 1, 2025, reaching approximately 1,000 stores through distribution partners. This includes major supplement retailers such as Nutrition Warehouse, Supplement Mart, ASN, and Elite Supps, along with large gym chains, health food stores, and independent grocers. A push into supermarkets is planned for May 2026.
This article also appeared in Edition 51 of The Bugg Report Magazine
