Born from a decade of innovation, the new BrandTrends identity embodies clarity, precision, and the power of insight.
BrandTrends Group, the global leader in market research, consumer insights, and licensing intelligence, introduces a new visual identity that embodies the company’s forward-looking vision and technological evolution.
The new logo, a sleek, circular digital network rendered in shades of blue, symbolizes the essence of BrandTrends: connectivity, innovation, and precision. It visually translates the company’s mission to turn the growing complexity of consumer data into clarity and actionable strategies for brands, manufacturers, retailers, and licensors around the world.
“This new identity reflects who we have become: a data powered, insight-driven company shaping the future of brand and licensing intelligence,” said Philippe Guinaudeau, CEO of BrandTrends Group. “Our mission remains the same: to empower companies with clear, data-driven understanding of how brands are perceived, evolve, and perform globally; but our tools and capabilities have evolved dramatically through AI, automation, and predictive analytics.”
Operating in over 40 countries, BrandTrends tracks the audiences shaping tomorrow’s markets, from children and families to kidults and adults. The company’s proprietary analytics, including the Brand Popularity Index, Consumer Demand Gap, and AI-powered LicenseSelector, provide unparalleled insights into brand equity, fandom, and purchase intent across entertainment, FMCG, lifestyle, and corporate sectors.
At the core of its intelligence stack lies one of the most comprehensive consumer databases in the world, built from over one million respondents and hundreds of millions of data points collected through continuous global tracking. This foundation allows BrandTrends to offer both a global perspective and local precision, helping clients identify opportunities, strengthen their brand strategies, and drive growth with confidence.
The refreshed identity aligns with the company’s core value proposition:
The clarity of a specialist. The scale of a leader. The authority the industry trusts.
This article also appeared in Edition 51 of The Bugg Report Magazine
